A longtime partner at the Deauville Green Awards is the French collective Ecoprod that provides information and training on sustainable film and TV production. At this year’s festival, the workshop on Audiovisual and Environmental Communication gave an insight into the recent developments in France and abroad. Caroline Darmon from Publicis (left) reported about the methodology that is used by the group to monitor environmental impacts, while Gildas Bonnel (second left) from Association des Agences-Conseils en Communication (AACC) presented the newly launched label "Agences Actives". Jacques-Olivier Barthes (right) talked about the communications strategy of the WWF.
Birgit Heidsiek, Publisher, Green Film Shooting, spoke about the new support for trucks that are powered by Compressed Natural Gas (CNG) and Liquid Natural Gas (LNG). In Germany, the Federal Minister of Transport and Digital Infrastucture started an energy transition fund which has a budget of ten million euros in 2018. In France, European logistic operators such as Perrenot provides sustainable transport with its fleet of IVECO Stralis NP trucks its customers that include chains like Carrefour, Casino and Auchan. In order to provide the customers with vehicles that enable them to be more environmentally friendly. IVECO and BNP Paribas Leasing Solutions launched a Green Finance schemes for the energy transition that will be available in Belgium, France, Germany, Italy, the Netherlands and the United Kingdom.
The workshop was moderated by Marina Ezdiari , Sustainability Director, Audiens which is a member of Ecoprod. The expert also gives green workshops for producers in France.
The special Ecoprod prize for an environmental-friendly production was awarded to the documentary Une structure porteuse, histoires des déchets by Salvo Manzone. The Palermo-born filmmaker feels like the protagonist in Hitchcock’s Rear Window when he looks out of the window and sees who people often deal with waste. In his documentary he shows with humor and irony the complexity of the problem as well as solutions that may lead to a zero waste policy. Because his films deals with the topic waste, it was natural for him to produce the film sustainably.