{"id":1705,"date":"2016-02-20T09:43:11","date_gmt":"2016-02-20T09:43:11","guid":{"rendered":"http:\/\/greenfilmshooting.net\/blog\/en\/?p=1705"},"modified":"2020-10-26T20:39:02","modified_gmt":"2020-10-26T20:39:02","slug":"change-is-challenging","status":"publish","type":"post","link":"https:\/\/greenfilmshooting.net\/blog\/en\/2016\/02\/20\/change-is-challenging\/","title":{"rendered":"Change is challenging"},"content":{"rendered":"<div class=\"twoclick_social_bookmarks_post_1705 social_share_privacy clearfix 1.6.4 locale-en_US sprite-en_US\"><\/div><div class=\"twoclick-js\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/\njQuery(document).ready(function($){if($('.twoclick_social_bookmarks_post_1705')){$('.twoclick_social_bookmarks_post_1705').socialSharePrivacy({\"txt_help\":\"Wenn Sie diese Felder durch einen Klick aktivieren, werden Informationen an Facebook, Twitter, Flattr, Xing, t3n, LinkedIn, Pinterest oder Google eventuell ins Ausland \\u00fcbertragen und unter Umst\\u00e4nden auch dort gespeichert. N\\u00e4heres erfahren Sie durch einen Klick auf das <em>i<\\\/em>.\",\"settings_perma\":\"Dauerhaft aktivieren und Daten\\u00fcber-tragung zustimmen:\",\"info_link\":\"http:\\\/\\\/www.heise.de\\\/ct\\\/artikel\\\/2-Klicks-fuer-mehr-Datenschutz-1333879.html\",\"uri\":\"https:\\\/\\\/greenfilmshooting.net\\\/blog\\\/en\\\/2016\\\/02\\\/20\\\/change-is-challenging\\\/\",\"post_id\":1705,\"post_title_referrer_track\":\"Change+is+challenging\",\"display_infobox\":\"on\"});}});\n\/* ]]> *\/<\/script><\/div><p>In the British broadcasting industry, every production for <a href=\"http:\/\/www.bbc.com\/\">BBC,<\/a> <a href=\"http:\/\/www.itv.com\/\">ITV<\/a> and <a href=\"https:\/\/www.sky.com\/\">Sky<\/a> must measure its carbon footprint as a contractual obligation. Over 2,000 users from 300 companies have signed up to use the carbon calculator albert. With the launch of the <a href=\"http:\/\/wearealbert.org\/certificati\">albert+<\/a> certification system, the <a href=\"http:\/\/wearealbert.org\/about\/the-consortium\">BAFTA albert consortium <\/a>began providing productions with incentives to identify cost savings that could be obtained by going greener. The game changer turned out to be the Carbon Literacy course, which was designed for industry professionals and which is being offered weekly.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Aaron-Matthews.jpg\" rel=\"attachment wp-att-1712\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1712 alignright\" src=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Aaron-Matthews-208x300.jpg\" alt=\"Aaron Matthews\" width=\"120\" height=\"173\" srcset=\"https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Aaron-Matthews-208x300.jpg 208w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Aaron-Matthews.jpg 442w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/><\/a>\u201cThe training we provide introduces a different way of working\u201d, explains Aaron Matthews, Industry Sustainability Manager,<a href=\"http:\/\/www.bafta.org\/initiatives\/sustainability\"> BAFTA<\/a>. The complimentary one-day course includes an introduction to sustainability and it informs industry professionals of greener ways to produce a program. The broadcaster ITV enrolled eighty members of the production staff of its long-running TV soap opera Coronation Street in the course. \u201cWhen you train this many people, and they all understand the impact they can make, then you reach a critical mass\u201d, emphasizes Matthews, who, however, sees albert only as the first step taken to achieve what ultimately needs to be done. \u201cMeasuring is not reducing.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.bafta.org\/about\/sustainability\/introduction-albert\">Albert<\/a>, launched in 2011 by the BAFTA albert consortium, a coalition of the broadcasters ITV, Sky, Channel Four, BBC, and several independent production companies, is an online tool that every TV production is committed to use. After having made a rough estimate during pre-production of what the program\u2019s carbon footprint might look like, all the data is then copied to the final footprint, where it can be amended live during the production and can, as well, be resubmitted at the end of production. \u201cIt allows productions to be more carbon-aware\u201d, says Matthews. \u201cProducers can compare albert to industry standards for any genre or production method.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Patagonia.jpg\" rel=\"attachment wp-att-1710\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1710 alignright\" src=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Patagonia-300x172.jpg\" alt=\"Patagonia\" width=\"450\" height=\"258\" srcset=\"https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Patagonia-300x172.jpg 300w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Patagonia-768x440.jpg 768w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Patagonia-1024x587.jpg 1024w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Patagonia-630x361.jpg 630w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/a>Meanwhile, the albert+ certification, which awards productions with one, two, or three stars for their sustainable actions, is not required by the broadcasters. \u201cWe worked with about thirty productions on albert+ and we helped them identify cost-savings.\u201d BBC\u2019s natural history series <em>Patagonia<\/em> saved sixty-four tons of CO2 \u2014 equivalent to $32,000 \u2014 simply by hiring a local wildlife cameraman in Chile. The award-winning series about the British aristocracy,<em> Downtown Abbey<\/em>, cut down its carbon footprint by transportation planning, generator management, and substantial reliance on LED lighting.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/greenfilmshooting.net\/blog\/de\/wp-content\/uploads\/sites\/2\/2016\/02\/dan-jackson-close.jpg\" rel=\"attachment wp-att-2129\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2129 alignleft\" src=\"http:\/\/greenfilmshooting.net\/blog\/de\/wp-content\/uploads\/sites\/2\/2016\/02\/dan-jackson-close-300x200.jpg\" alt=\"dan jackson close\" width=\"302\" height=\"201\" \/><\/a><em>Corrie<\/em> made a big difference. \u201cWe have invested a great deal to make <em>Coronation Street<\/em> as resourceful, efficient, and carbon conscious as it can be\u201d, says Production Manager Dan Jackson. \u201cI hope the work Corrie has done helps the industry see this change not as a burden but as an opportunity to get better at lots of things. It is difficult, but so are lots of elements of program making and we must engage with this with as much enthusiasm and commitment as we would anything \u2014 no program maker worth their salt should shy away from an issue just because it\u2019s challenging.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>For the British TV Director Steve Smith, it\u2019s obvious that embracing environmentally conscious production goes hand in hand with good planning, and it ultimately results in lower carbon footprints and more money on screen. \u201cProduction Coordinators are great champions but, if left to deal with environmental initiatives without senior support, little gets done. As a director, leading a creative team, it is important that we are instrumental in creating awareness across the production\u201d, notes the albert Ambassador. \u201cFrom designers, lighting directors and the camera team, etc., we can pass on the message that we all can and must play our part. Creative people don\u2019t like destroying the planet, and for directors, progress is a series of very small steps than can result in enormous positive change.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The BAFTA albert consortium\u2019s message is spreading internationally. \u201cTV productions in the Netherlands are adopting albert\u201d, reports Matthews. \u201cThey made a few very small changes before the roll out in the Netherlands.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><em>Photos: \u00a9 Courtesy of ITV\/BAFTA<\/em><\/p>","protected":false},"excerpt":{"rendered":"In the British broadcasting industry, every production for BBC, ITV and Sky must measure its carbon footprint as a contractual obligation. Over 2,000 users from 300 companies have signed up to use the carbon calculator albert. With the launch of the albert+ certification system, the BAFTA albert consortium began providing productions with incentives to identify \u2026 <a class=\"moretag\" href=\"https:\/\/greenfilmshooting.net\/blog\/en\/2016\/02\/20\/change-is-challenging\/\">Read more<\/a>","protected":false},"author":4,"featured_media":1707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[2,11,19,8,9,17,14,16],"tags":[],"class_list":["post-1705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-co-calculation","category-documentary","category-lightening","category-organization","category-production","category-series","category-training","category-tv"],"_links":{"self":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/1705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/comments?post=1705"}],"version-history":[{"count":8,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/1705\/revisions"}],"predecessor-version":[{"id":5013,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/1705\/revisions\/5013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media\/1707"}],"wp:attachment":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media?parent=1705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/categories?post=1705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/tags?post=1705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}