{"id":1970,"date":"2016-05-19T11:32:06","date_gmt":"2016-05-19T11:32:06","guid":{"rendered":"http:\/\/greenfilmshooting.net\/blog\/en\/?p=1970"},"modified":"2016-05-19T11:32:29","modified_gmt":"2016-05-19T11:32:29","slug":"baftas-green-mission","status":"publish","type":"post","link":"https:\/\/greenfilmshooting.net\/blog\/en\/2016\/05\/19\/baftas-green-mission\/","title":{"rendered":"BAFTA\u2019s green mission"},"content":{"rendered":"<div class=\"twoclick_social_bookmarks_post_1970 social_share_privacy clearfix 1.6.4 locale-en_US sprite-en_US\"><\/div><div class=\"twoclick-js\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/\njQuery(document).ready(function($){if($('.twoclick_social_bookmarks_post_1970')){$('.twoclick_social_bookmarks_post_1970').socialSharePrivacy({\"txt_help\":\"Wenn Sie diese Felder durch einen Klick aktivieren, werden Informationen an Facebook, Twitter, Flattr, Xing, t3n, LinkedIn, Pinterest oder Google eventuell ins Ausland \\u00fcbertragen und unter Umst\\u00e4nden auch dort gespeichert. N\\u00e4heres erfahren Sie durch einen Klick auf das <em>i<\\\/em>.\",\"settings_perma\":\"Dauerhaft aktivieren und Daten\\u00fcber-tragung zustimmen:\",\"info_link\":\"http:\\\/\\\/www.heise.de\\\/ct\\\/artikel\\\/2-Klicks-fuer-mehr-Datenschutz-1333879.html\",\"uri\":\"https:\\\/\\\/greenfilmshooting.net\\\/blog\\\/en\\\/2016\\\/05\\\/19\\\/baftas-green-mission\\\/\",\"post_id\":1970,\"post_title_referrer_track\":\"BAFTA%E2%80%99s+green+mission\",\"display_infobox\":\"on\"});}});\n\/* ]]> *\/<\/script><\/div><p>In the British broadcasting industry, every production for <a href=\"http:\/\/www.bbc.com\/\">BBC,<\/a> <a href=\"http:\/\/www.itv.com\/\">ITV<\/a> and <a href=\"https:\/\/www.sky.com\/\">Sky<\/a> must measure its carbon footprint as a contractual obligation. Over 2,000 users from 300 companies have signed up to use the carbon calculator albert. Aaron Matthews, Industry Sustainability Manager at <a href=\"http:\/\/greenfilmshooting.net\/blog\/en\/2016\/02\/20\/change-is-challenging\/\">BAFTA<\/a>, talks about the new action plan of the consortium which greens the British industry.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"primary\" class=\"content-area\"><\/div>\n<p><a href=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Aaron-Matthews.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-1712\" src=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Aaron-Matthews-208x300.jpg\" alt=\"Aaron Matthews\" width=\"185\" height=\"267\" srcset=\"https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Aaron-Matthews-208x300.jpg 208w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/02\/Aaron-Matthews.jpg 442w\" sizes=\"auto, (max-width: 185px) 100vw, 185px\" \/><\/a><em>What is the mission of the albert consortium?<\/em><br \/>\nAaron Matthews: Our mission is to equip the screen art industry with the tools, support and motivation to reduce it&#8217;s carbon emissions.<\/p>\n<p><em>Who is your target group?<\/em><br \/>\nFrom a CEO to runner, everyone in the industry can act to improve our collective environmental performance. We seek to support everyone in the industry to identify and act on their opportunity to make a difference. That said, producers play a central role enabling productions to cut their carbon footprints, so we try and support them as much as we can.<br \/>\n<em>Which goals have you already accomplished? And next steps?\u2028<\/em><\/p>\n<p>The consortium has succeeded in is creating a reputable and recognisable brand, one that is widely used in many corners of the industry. Under the albert brand sit a toolkit, training opportunities and numerous case studies. Our next challenges is turning a handful of case studies into business as usual, something we hope to do by establishing ambassadors and working with more companies.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/05\/IMG_8889-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-1973 alignright\" src=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/05\/IMG_8889-1-300x225.jpg\" alt=\"IMG_8889\" width=\"435\" height=\"326\" srcset=\"https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/05\/IMG_8889-1-300x225.jpg 300w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/05\/IMG_8889-1-768x576.jpg 768w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/05\/IMG_8889-1-1024x768.jpg 1024w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2016\/05\/IMG_8889-1-630x473.jpg 630w\" sizes=\"auto, (max-width: 435px) 100vw, 435px\" \/><\/a><em>What kind of impact has the carbon literacy training?<\/em><br \/>\nThe carbon literacy training is impactful as it provides \u00a0skilled industry colleagues the time and opportunity to rethink their skills. Strategists can rethink their strategies and set designers can ponder how to design waste out of their operations.<\/p>\n<p>&nbsp;<\/p>\n<p><em>How familiar is the British production industry with carbon calculation? <\/em><br \/>\nThere are over 360 independent companies signed up to albert. Although they don\u2019t use albert on all of their productions, certainly most are used to the tools that the consortium provide.<\/p>\n<p><em>How are you planning to optimize the process of production certification?<\/em><br \/>\nThe largest change to our certificating process is reducing requesting more detailed evidence but from fewer questions overall. It is hoped that this will reduce the time needed to complete the process by up to 70% whilst maintaining credibility and impact.<\/p>\n<p><em>How much are the albert ambassadors recognized within the industry?<\/em><br \/>\nAll of our ambassadors are well known to the wider industry, although possibly not for their albert ambassadorial role, not yet anyway.<\/p>","protected":false},"excerpt":{"rendered":"In the British broadcasting industry, every production for BBC, ITV and Sky must measure its carbon footprint as a contractual obligation. Over 2,000 users from 300 companies have signed up to use the carbon calculator albert. Aaron Matthews, Industry Sustainability Manager at BAFTA, talks about the new action plan of the consortium which greens the \u2026 <a class=\"moretag\" href=\"https:\/\/greenfilmshooting.net\/blog\/en\/2016\/05\/19\/baftas-green-mission\/\">Read more<\/a>","protected":false},"author":4,"featured_media":1971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,8,9,14,16],"tags":[],"class_list":["post-1970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-co-calculation","category-organization","category-production","category-training","category-tv"],"_links":{"self":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/1970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/comments?post=1970"}],"version-history":[{"count":4,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/1970\/revisions"}],"predecessor-version":[{"id":1978,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/1970\/revisions\/1978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media\/1971"}],"wp:attachment":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media?parent=1970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/categories?post=1970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/tags?post=1970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}