{"id":2672,"date":"2017-03-01T23:28:50","date_gmt":"2017-03-01T23:28:50","guid":{"rendered":"http:\/\/greenfilmshooting.net\/blog\/en\/?p=2672"},"modified":"2017-10-04T20:08:57","modified_gmt":"2017-10-04T20:08:57","slug":"pop-stars-on-a-green-mission","status":"publish","type":"post","link":"https:\/\/greenfilmshooting.net\/blog\/en\/2017\/03\/01\/pop-stars-on-a-green-mission\/","title":{"rendered":"Pop stars on a green mission"},"content":{"rendered":"<div class=\"twoclick_social_bookmarks_post_2672 social_share_privacy clearfix 1.6.4 locale-en_US sprite-en_US\"><\/div><div class=\"twoclick-js\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/\njQuery(document).ready(function($){if($('.twoclick_social_bookmarks_post_2672')){$('.twoclick_social_bookmarks_post_2672').socialSharePrivacy({\"txt_help\":\"Wenn Sie diese Felder durch einen Klick aktivieren, werden Informationen an Facebook, Twitter, Flattr, Xing, t3n, LinkedIn, Pinterest oder Google eventuell ins Ausland \\u00fcbertragen und unter Umst\\u00e4nden auch dort gespeichert. N\\u00e4heres erfahren Sie durch einen Klick auf das <em>i<\\\/em>.\",\"settings_perma\":\"Dauerhaft aktivieren und Daten\\u00fcber-tragung zustimmen:\",\"info_link\":\"http:\\\/\\\/www.heise.de\\\/ct\\\/artikel\\\/2-Klicks-fuer-mehr-Datenschutz-1333879.html\",\"uri\":\"https:\\\/\\\/greenfilmshooting.net\\\/blog\\\/en\\\/2017\\\/03\\\/01\\\/pop-stars-on-a-green-mission\\\/\",\"post_id\":2672,\"post_title_referrer_track\":\"Pop+stars+on+a+green+mission\",\"display_infobox\":\"on\"});}});\n\/* ]]> *\/<\/script><\/div><p>Hosting the first green-produced Italian TV series, sustainably produced music videos as well as a green cinema, Sardinia is becoming a mecca for environmentally friendly Film\/TV productions. \u201cWe moved from the radical uncertainty of Project HEROES 2020 to broader national and international partnerships with the audiovisual industry and film business\u201d, says Nevina Satta, CEO of the <a href=\"http:\/\/greenfilmshooting.net\/blog\/en\/2016\/02\/18\/local-heroes\/\">Sardegna Film Commission<\/a> (SFC).<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The Project HEROES 2020 program provides financial support to feature films, TV productions, and shorts that implement the Sardinia Green Film Shooting Protocol on the island. The initiative has\u2028already borne fruit. Mommotty\u2028Production, which produced four \u2028short films under the aegis of Pro\u2028ject HEROES 2020, is now serving as \u2028the line producer for video clips by Placebo\u2028 and other popular bands. This British band shot its music video for <em>Jesus\u2019 Son<\/em>, the lead single featured on its twenty-year retrospective album, on the stunning beaches of Sardinia.<\/p>\n<p>&nbsp;<\/p>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/obovwrfkvv4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><a href=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/PLACEBO-sardinia-Kopie.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2674 alignright\" src=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/PLACEBO-sardinia-Kopie-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/PLACEBO-sardinia-Kopie-300x200.jpg 300w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/PLACEBO-sardinia-Kopie-768x511.jpg 768w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/PLACEBO-sardinia-Kopie-1024x682.jpg 1024w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/PLACEBO-sardinia-Kopie-630x419.jpg 630w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u201cPlacebo loved the idea of advocating sustainability\u201d, says Satta who suggests that any band that wants to shoot a music video in Sardinia should go green. \u201cWe have to turn pop stars into advocates of sustainable shooting. These clips enjoy high visibility when they\u2019re broadcast on MTV and other music channels. The best way to reach the new generation is by getting their attention with pop stars who are advocating sustainability.\u201d<\/p>\n<p>In addition to HEROES 2020, established Italian production companies are also going green. The successful TV production company Lux Vide, which achieved worldwide acclaim with the sale of its Bible Series to 140 countries, shot <em>Doctor Pietro<\/em> in Sardinia, which was the first sustainably produced Italian TV series. \u201cThey also became advocates of green protocols in the Italian TV industry\u201d, adds Satta. \u201cThe advertising campaign for the TV series features as part of its marketing strategy the greening of the set as well as adopting financially and ecologically sustainable production.\u201d Among the upcoming feature films that will implement the Sardinia Green Film Shooting Protocol is one by Laura Bispuri, Director of the award-winning film<em> Sword Virgin<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/moderno-green-Cinema-sassari.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2677 alignleft\" src=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/moderno-green-Cinema-sassari-300x169.jpg\" alt=\"\" width=\"364\" height=\"205\" srcset=\"https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/moderno-green-Cinema-sassari-300x169.jpg 300w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/moderno-green-Cinema-sassari-768x432.jpg 768w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/moderno-green-Cinema-sassari-630x354.jpg 630w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2017\/03\/moderno-green-Cinema-sassari.jpg 889w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/a>Now in 2017, sustainability in Sardinia also includes cinemas. An old art house theater in the city center of Sassari, the second largest city in Sardinia, is becoming the first green movie theatre on the island. Located in a restored landmark building, the newly converted quad theater will be powered by renewables. The restauration of the cinema is being done in partnership with a local energy company, which is also installing a charging station for electric cars in the parking lot.<\/p>\n<p>\u201cThis opens a completely new chapter in the greening of the industry\u201d, says Satta. \u201cWe\u2019re working closely with the regional departments of environmental regulatory and tourism agencies to have our green protocol adopted by all film and media companies in the region.\u201d Furthermore, the FSC plans to develop together with young illustrators an App for the children\u2019s program <em>Mia and Pepe<\/em>, which provides training for young eco filmmakers. \u201cWe want to give the kids a shot at international visibility \u2013 and even getting the attention of broadcasters.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Photos: \u00a9 Susanna Tornsello\/ Sardegna Film Commission<\/em><\/p>","protected":false},"excerpt":{"rendered":"Hosting the first green-produced Italian TV series, sustainably produced music videos as well as a green cinema, Sardinia is becoming a mecca for environmentally friendly Film\/TV productions. \u201cWe moved from the radical uncertainty of Project HEROES 2020 to broader national and international partnerships with the audiovisual industry and film business\u201d, says Nevina Satta, CEO of \u2026 <a class=\"moretag\" href=\"https:\/\/greenfilmshooting.net\/blog\/en\/2017\/03\/01\/pop-stars-on-a-green-mission\/\">Read more<\/a>","protected":false},"author":4,"featured_media":2671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,2,20,5,8,9],"tags":[],"class_list":["post-2672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cinema","category-co-calculation","category-commercials","category-funding","category-organization","category-production"],"_links":{"self":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/2672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/comments?post=2672"}],"version-history":[{"count":21,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/2672\/revisions"}],"predecessor-version":[{"id":2682,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/2672\/revisions\/2682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media\/2671"}],"wp:attachment":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media?parent=2672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/categories?post=2672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/tags?post=2672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}