{"id":280,"date":"2013-02-01T05:36:32","date_gmt":"2013-02-01T05:36:32","guid":{"rendered":"http:\/\/greenfilmshooting.net\/blog\/en\/?p=280"},"modified":"2015-01-26T01:19:49","modified_gmt":"2015-01-26T01:19:49","slug":"carbon-film-quote","status":"publish","type":"post","link":"https:\/\/greenfilmshooting.net\/blog\/en\/2013\/02\/01\/carbon-film-quote\/","title":{"rendered":"Carbon Film Quote"},"content":{"rendered":"<div class=\"twoclick_social_bookmarks_post_280 social_share_privacy clearfix 1.6.4 locale-en_US sprite-en_US\"><\/div><div class=\"twoclick-js\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/\njQuery(document).ready(function($){if($('.twoclick_social_bookmarks_post_280')){$('.twoclick_social_bookmarks_post_280').socialSharePrivacy({\"txt_help\":\"Wenn Sie diese Felder durch einen Klick aktivieren, werden Informationen an Facebook, Twitter, Flattr, Xing, t3n, LinkedIn, Pinterest oder Google eventuell ins Ausland \\u00fcbertragen und unter Umst\\u00e4nden auch dort gespeichert. N\\u00e4heres erfahren Sie durch einen Klick auf das <em>i<\\\/em>.\",\"settings_perma\":\"Dauerhaft aktivieren und Daten\\u00fcber-tragung zustimmen:\",\"info_link\":\"http:\\\/\\\/www.heise.de\\\/ct\\\/artikel\\\/2-Klicks-fuer-mehr-Datenschutz-1333879.html\",\"uri\":\"https:\\\/\\\/greenfilmshooting.net\\\/blog\\\/en\\\/2013\\\/02\\\/01\\\/carbon-film-quote\\\/\",\"post_id\":280,\"post_title_referrer_track\":\"Carbon+Film+Quote\",\"display_infobox\":\"on\"});}});\n\/* ]]> *\/<\/script><\/div><p>The <a href=\"http:\/\/www.carbonfilmquote.com\/start_de.html\">Carbon Film Quote initiative<\/a> aims to reduce CO2 emissions resulting from the production of advertising films. Worldwide, the CO2 output from the 11,000 advertising films produced every year adds up to a total of 200,000 tons.<br \/>\nNow, Germany\u2018s largest advertising agency, <a href=\"http:\/\/www.bbdo.de\">BBDO Germany<\/a>, aspires to change this. In cooperation with international scientists, BBDO Germany has created a complex yet easy to use software to calculate the carbon emissions for each part of a TV commercial production. The Film Carbon Quote allows the planning of CO2 effective production alternatives.<\/p>\n<p>The global pilot project for the advertising film industry aims to contribute to the reduction of carbon emissions caused by the production of TV commercials; it intends to contribute transparency regarding the consequences for the climate as well as to offer an incentive for the development of innovative and sustainable production alternatives.<\/p>","protected":false},"excerpt":{"rendered":"The Carbon Film Quote initiative aims to reduce CO2 emissions resulting from the production of advertising films. Worldwide, the CO2 output from the 11,000 advertising films produced every year adds up to a total of 200,000 tons. Now, Germany\u2018s largest advertising agency, BBDO Germany, aspires to change this. In cooperation with international scientists, BBDO Germany \u2026 <a class=\"moretag\" href=\"https:\/\/greenfilmshooting.net\/blog\/en\/2013\/02\/01\/carbon-film-quote\/\">Read more<\/a>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,20,16],"tags":[],"class_list":["post-280","post","type-post","status-publish","format-standard","hentry","category-co-calculation","category-commercials","category-tv"],"_links":{"self":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/comments?post=280"}],"version-history":[{"count":2,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/280\/revisions"}],"predecessor-version":[{"id":464,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/280\/revisions\/464"}],"wp:attachment":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media?parent=280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/categories?post=280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/tags?post=280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}