{"id":288,"date":"2013-04-12T23:56:33","date_gmt":"2013-04-12T23:56:33","guid":{"rendered":"http:\/\/greenfilmshooting.net\/blog\/en\/?p=288"},"modified":"2015-01-26T01:09:15","modified_gmt":"2015-01-26T01:09:15","slug":"sustainability-is-a-process","status":"publish","type":"post","link":"https:\/\/greenfilmshooting.net\/blog\/en\/2013\/04\/12\/sustainability-is-a-process\/","title":{"rendered":"Sustainability Is a Process"},"content":{"rendered":"<div class=\"twoclick_social_bookmarks_post_288 social_share_privacy clearfix 1.6.4 locale-en_US sprite-en_US\"><\/div><div class=\"twoclick-js\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/\njQuery(document).ready(function($){if($('.twoclick_social_bookmarks_post_288')){$('.twoclick_social_bookmarks_post_288').socialSharePrivacy({\"txt_help\":\"Wenn Sie diese Felder durch einen Klick aktivieren, werden Informationen an Facebook, Twitter, Flattr, Xing, t3n, LinkedIn, Pinterest oder Google eventuell ins Ausland \\u00fcbertragen und unter Umst\\u00e4nden auch dort gespeichert. N\\u00e4heres erfahren Sie durch einen Klick auf das <em>i<\\\/em>.\",\"settings_perma\":\"Dauerhaft aktivieren und Daten\\u00fcber-tragung zustimmen:\",\"info_link\":\"http:\\\/\\\/www.heise.de\\\/ct\\\/artikel\\\/2-Klicks-fuer-mehr-Datenschutz-1333879.html\",\"uri\":\"https:\\\/\\\/greenfilmshooting.net\\\/blog\\\/en\\\/2013\\\/04\\\/12\\\/sustainability-is-a-process\\\/\",\"post_id\":288,\"post_title_referrer_track\":\"Sustainability+Is+a+Process\",\"display_infobox\":\"on\"});}});\n\/* ]]> *\/<\/script><\/div><p>Marten von Velsen-Zerweck\u2019s Hamburg-based company <a href=\"http:\/\/www.nserve.net\">nserve Environmental Service<\/a> develops cost-efficient strategies to reduce emissions for corporate customers. Film and television producers can also benefit from his know-how. Eco-friendly compensation projects with a cross-media potential open up paths to increased viewer loyalty.<\/p>\n<p>\u2018All commodities are getting more expensive and this is reflected in the budget for film and television productions\u2018, explains Marten von Velsen-Zerweck, co-founder and Managing Director of nserve Environmental Services GmbH. \u2018Ecological sustainability pays off for film productions because sustainable management also directs attention to costs. The emission hotspots &#8211; i.e., areas where a lot of energy is used &#8211; correspond with high expenditure hotspots.\u2019 nserve\u2019s core business does not simply register emissions but it also develops a strategy for reducing them as well.<\/p>\n<p>In areas that offer no potential for optimization, the carbon balance can be offset by investments in ecologically sustainable projects. \u2018This spawns direct long-term business partnerships between developing nations and industrialized countries,\u2019 the climate protection expert states. \u2018Transferring technology and know-how is an innovative approach to find an international solution for a glob<img decoding=\"async\" src=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2014\/12\/martenvonvelsen.jpg\" alt=\"\" \/>al crisis.\u2019 The compliance of the emission reduction projects with the quality standards is ensured by multi-step audits. The specifications in use were developed by the United Nations <a href=\"http:\/\/www.unfccc.int\/\">Framework Convention on Climate Change<\/a> in Bonn.<\/p>\n<p>\u2018Producers or broadcasters can support a project on a long-term base by buying certificates and communicate their commitment across all media platforms\u2019, says von Velsen-Zerweck. TV series in particular have a high potential for generating loyal audiences. For example, a reforestation project could help protect a certain animal species and this could be documented in a making-of. \u2018The audience can participate directly and periodically receive blog posts and images via social networks and websites.\u2019<\/p>\n<p>Other conceivable options include emission projects that have a thematic link to a film that is being shot \u2013 for example &#8211; in South Africa. Again, the fans could see for themselves that there is no greenwashing going on.<\/p>\n<p>\u2018Sustainability is a process,\u2019 resumes the nserve co-founder. A producer can\u2019t work with complete sustainability from one day to the next and cut emissions by one hundred percent. \u2018Improvement is achieved incrementally from production to production.\u2019 The remaining CO2 emissions can be compensated in an ecologically worthwhile way via sustainable projects.<\/p>\n<p>\u2018The certificates are clearly linked to specified projects that deliver reductions in emissions\u2018, emphasizes von Velsen-Zerweck. \u2018It is important to familiarize oneself with these and to be ready for controversial discussions.\u2018\u00a0 As a matter of course, it would not be contradictory to back sustainable production\u00a0yet still occasionally take the plane for reasons of time and cost.<\/p>\n<p>Photo:\u00a9nserve<\/p>","protected":false},"excerpt":{"rendered":"Marten von Velsen-Zerweck\u2019s Hamburg-based company nserve Environmental Service develops cost-efficient strategies to reduce emissions for corporate customers. Film and television producers can also benefit from his know-how. Eco-friendly compensation projects with a cross-media potential open up paths to increased viewer loyalty. \u2018All commodities are getting more expensive and this is reflected in the budget for \u2026 <a class=\"moretag\" href=\"https:\/\/greenfilmshooting.net\/blog\/en\/2013\/04\/12\/sustainability-is-a-process\/\">Read more<\/a>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,9],"tags":[],"class_list":["post-288","post","type-post","status-publish","format-standard","hentry","category-co-calculation","category-production"],"_links":{"self":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/comments?post=288"}],"version-history":[{"count":2,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/288\/revisions"}],"predecessor-version":[{"id":452,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/288\/revisions\/452"}],"wp:attachment":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media?parent=288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/categories?post=288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/tags?post=288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}