{"id":3554,"date":"2018-03-09T08:49:57","date_gmt":"2018-03-09T08:49:57","guid":{"rendered":"http:\/\/greenfilmshooting.net\/blog\/en\/?p=3554"},"modified":"2018-03-09T01:50:09","modified_gmt":"2018-03-09T01:50:09","slug":"project-extraordinary","status":"publish","type":"post","link":"https:\/\/greenfilmshooting.net\/blog\/en\/2018\/03\/09\/project-extraordinary\/","title":{"rendered":"Project Extraordinary"},"content":{"rendered":"<div class=\"twoclick_social_bookmarks_post_3554 social_share_privacy clearfix 1.6.4 locale-en_US sprite-en_US\"><\/div><div class=\"twoclick-js\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/\njQuery(document).ready(function($){if($('.twoclick_social_bookmarks_post_3554')){$('.twoclick_social_bookmarks_post_3554').socialSharePrivacy({\"txt_help\":\"Wenn Sie diese Felder durch einen Klick aktivieren, werden Informationen an Facebook, Twitter, Flattr, Xing, t3n, LinkedIn, Pinterest oder Google eventuell ins Ausland \\u00fcbertragen und unter Umst\\u00e4nden auch dort gespeichert. N\\u00e4heres erfahren Sie durch einen Klick auf das <em>i<\\\/em>.\",\"settings_perma\":\"Dauerhaft aktivieren und Daten\\u00fcber-tragung zustimmen:\",\"info_link\":\"http:\\\/\\\/www.heise.de\\\/ct\\\/artikel\\\/2-Klicks-fuer-mehr-Datenschutz-1333879.html\",\"uri\":\"https:\\\/\\\/greenfilmshooting.net\\\/blog\\\/en\\\/2018\\\/03\\\/09\\\/project-extraordinary\\\/\",\"post_id\":3554,\"post_title_referrer_track\":\"Project+Extraordinary\",\"display_infobox\":\"on\"});}});\n\/* ]]> *\/<\/script><\/div><p>The Wild Studios, the short-film division of Natural History NZ and the WWF-New Zealand launched a video concept competition for creative agencies. The goal is to develop a strategy, concept and storyboard for a short-form video that will present sustainability so sexy that consumers will start to change their behavior. According to the estimates of experts, only one percent of the materials used to produce consumer goods are still in use six months after sale.<\/p>\n<p>&nbsp;<\/p>\n<p>In addition, the production of goods require precious resources. For the fabrication of a T-shirt about 2,500 liters of water are needed, for a jeans even 11,000 liters of water. \u201cWe know what we need to do; the science is there. The challenge is to make sustainability of our planet desirable. Inspirational. Let\u2019s get personal and real\u201d, says Marco Lambertini, Director General WWF International. \u201cWe need to stop talking in generalities and show every consumer in every corner of the globe exactly how they can be part of the solution.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>The three best concepts that are selected by the <a href=\"https:\/\/www.projectextraordinary.org\/about#read-more\">project Extraordinary<\/a> jury will be filmed and produced by Wild Studios, in collaboration with the winning agencies. The winner&#8217;s video will be premiered at this forum,\u00a0on Tuesday 19 June 2018, in the Grand Auditorium Louis Lumi\u00e8re at Cannes Lions 2018. \u201cThis is a history-making opportunity for a creative agency\u201d, underlines Carolyn Managh, Executive Producer at\u00a0Wild Studios. \u201cTo go beyond the documentary format typically applied to this topic and find a sexy and relevant way to reinvent the way sustainability is pitched to global consumers is clearly no small feat. This is why we\u2019ve opened the challenge up to the best creative minds around the world\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>The goal of the project Extraordinary is to encourage one billion consumers globally to make more than 50% of their purchases based on sustainability as one of the top three decision triggers by 2020. Agencies that want to submit their concept to the project Extraordinary need to pay a fee of NZD$725 to WWF-New Zealand.<\/p>","protected":false},"excerpt":{"rendered":"The Wild Studios, the short-film division of Natural History NZ and the WWF-New Zealand launched a video concept competition for creative agencies. The goal is to develop a strategy, concept and storyboard for a short-form video that will present sustainability so sexy that consumers will start to change their behavior. According to the estimates of \u2026 <a class=\"moretag\" href=\"https:\/\/greenfilmshooting.net\/blog\/en\/2018\/03\/09\/project-extraordinary\/\">Read more<\/a>","protected":false},"author":4,"featured_media":3555,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[20,4,8,9],"tags":[],"class_list":["post-3554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-commercials","category-festival","category-organization","category-production"],"_links":{"self":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/3554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/comments?post=3554"}],"version-history":[{"count":3,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/3554\/revisions"}],"predecessor-version":[{"id":3558,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/3554\/revisions\/3558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media\/3555"}],"wp:attachment":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media?parent=3554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/categories?post=3554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/tags?post=3554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}