{"id":7170,"date":"2025-06-23T23:47:24","date_gmt":"2025-06-23T23:47:24","guid":{"rendered":"https:\/\/greenfilmshooting.net\/blog\/en\/?p=7170"},"modified":"2025-06-23T23:47:24","modified_gmt":"2025-06-23T23:47:24","slug":"eu-green-claims-directive-at-stake","status":"publish","type":"post","link":"https:\/\/greenfilmshooting.net\/blog\/en\/2025\/06\/23\/eu-green-claims-directive-at-stake\/","title":{"rendered":"EU: Green Claims Directive at stake"},"content":{"rendered":"<div class=\"twoclick_social_bookmarks_post_7170 social_share_privacy clearfix 1.6.4 locale-en_US sprite-en_US\"><\/div><div class=\"twoclick-js\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/\njQuery(document).ready(function($){if($('.twoclick_social_bookmarks_post_7170')){$('.twoclick_social_bookmarks_post_7170').socialSharePrivacy({\"txt_help\":\"Wenn Sie diese Felder durch einen Klick aktivieren, werden Informationen an Facebook, Twitter, Flattr, Xing, t3n, LinkedIn, Pinterest oder Google eventuell ins Ausland \\u00fcbertragen und unter Umst\\u00e4nden auch dort gespeichert. N\\u00e4heres erfahren Sie durch einen Klick auf das <em>i<\\\/em>.\",\"settings_perma\":\"Dauerhaft aktivieren und Daten\\u00fcber-tragung zustimmen:\",\"info_link\":\"http:\\\/\\\/www.heise.de\\\/ct\\\/artikel\\\/2-Klicks-fuer-mehr-Datenschutz-1333879.html\",\"uri\":\"https:\\\/\\\/greenfilmshooting.net\\\/blog\\\/en\\\/2025\\\/06\\\/23\\\/eu-green-claims-directive-at-stake\\\/\",\"post_id\":7170,\"post_title_referrer_track\":\"EU%3A+Green+Claims+Directive+at+stake\",\"display_infobox\":\"on\"});}});\n\/* ]]> *\/<\/script><\/div><p>The <a href=\"https:\/\/environment.ec.europa.eu\/topics\/circular-economy\/green-claims_en\">Green Claims Directive<\/a> that aims to prevent greenwashing and protect consumers from misleading environmental marketing practices on EU-wide level is at stake after the Council cancelled the trilogue. The European Commission proposed the Green Claims Directive in March 2023 to make environmental marketing more reliable in Europe. Products that are labelled as \u201csustainable\u201d, \u201crecyclable\u201d or \u201cclimate neutral\u201d and advertised with claims such as \u201cpackaging made from 30 percent recycled plastic\u201d or \u201chalving the CO2 emissions\u201d are often misleading, unfounded or unsubstantiated.<\/p>\n<p>&nbsp;<\/p>\n<p>According to the Green Claims Directive draft, companies must base voluntary environmental claims to consumers on scientific evidence. This includes claims about goods, services or the company itself that claim positive environmental impacts and that are not currently covered by other EU regulations. Environmental claims must also be verified by an independent and accredited verification body before publication.<\/p>\n<p>&nbsp;<\/p>\n<p>Green claims based solely on carbon offsetting schemes will remain banned. Companies could, however, mention offsetting and carbon removal schemes in their ads if they have already reduced their emissions as much as possible and use these schemes for residual emissions only. The draft directive also contains rules on eco labels to ensure that they are reliable.<\/p>\n<p>&nbsp;<\/p>\n<p>Parliament adopted its first reading position on the file on March 12, 2024 and the Council agreed its position on June 17, 2024. Negotiations on the final text of the draft law started in January 2025 and were expected to come to a conclusion on Monday June 23. The Council decided to cancel talks with Parliament after the European Commission had announced that it intends to withdraw the legislative proposal. This announcement was made due to a letter the environment Commissioner Jessika Roswal received from the center-right European People\u2019s Party (EPP) in which the EU executive was asked to withdraw its proposal.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cLess than three hours before the start of the final trilogue, we learned of the Presidency&#8217;s unwillingness to engage in negotiations with the Parliament and the Commission, because of the Commission&#8217;s recent announcements and the change of positions within the Council itself\u201d, commented Anna Cavazzini (Greens\/EFA, DE), Chair of the Committee on Internal Market and Consumer Protection, and Antonio Decaro (S&amp;D, IT), Chair of the Committee on the Environment, Climate and Food Safety.<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThis modus operandi could set a dangerous precedent for the legislative process and institutional procedures, leading to unnecessary and avoidable confrontation among co-legislators. We do not believe it is fair to deprive Parliament of the opportunity to finalize the negotiations on a directive after two years of legislative process and countless hours of work.<\/p>\n<p>&nbsp;<\/p>\n<p>As Chairs of the responsible committees at the European Parliament, they want to continue negotiations as soon as possible by resuming the institutional dialogue. \u201cWe hopefully agreeing on an important directive that serves to build environmental awareness and consumer trust by making environmental marketing claims more reliable and verifiable. What\u2019s more, fighting greenwashing would create a more level playing field for businesses that already work sustainably.\u201d<\/p>\n<p><em>Photo\/Video: \u00a9 European Union 2025 &#8211; Source : EP<\/em><\/p>\n<iframe loading=\"lazy\" title=\"Press conference by Sandro GOZI (Renew, FR) and Tiemo W\u00d6LKEN (S&amp;D, DE), Co-rapporteurs on the reaction to the cancellation of the last trilogue on Green Claims Directive\" src=\"https:\/\/control.eup.glcloud.eu\/content-manager\/content-page\/20250623-1515-SPECIAL-PRESSER?audio=en&amp;lang=en&amp;logo=true&amp;multicast=true\" width=\"1920\" height=\"1080\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>","protected":false},"excerpt":{"rendered":"The Green Claims Directive that aims to prevent greenwashing and protect consumers from misleading environmental marketing practices on EU-wide level is at stake after the Council cancelled the trilogue. The European Commission proposed the Green Claims Directive in March 2023 to make environmental marketing more reliable in Europe. Products that are labelled as \u201csustainable\u201d, \u201crecyclable\u201d \u2026 <a class=\"moretag\" href=\"https:\/\/greenfilmshooting.net\/blog\/en\/2025\/06\/23\/eu-green-claims-directive-at-stake\/\">Read more<\/a>","protected":false},"author":4,"featured_media":7171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2,47,54,8],"tags":[],"class_list":["post-7170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-co-calculation","category-legal-framework","category-materials","category-organization"],"_links":{"self":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/7170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/comments?post=7170"}],"version-history":[{"count":12,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/7170\/revisions"}],"predecessor-version":[{"id":7183,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/7170\/revisions\/7183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media\/7171"}],"wp:attachment":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media?parent=7170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/categories?post=7170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/tags?post=7170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}