{"id":7697,"date":"2026-09-09T15:14:21","date_gmt":"2026-09-09T15:14:21","guid":{"rendered":"https:\/\/greenfilmshooting.net\/blog\/en\/?p=7697"},"modified":"2026-09-09T15:14:21","modified_gmt":"2026-09-09T15:14:21","slug":"campaign-to-cut-the-use-of-fossil-fuels","status":"publish","type":"post","link":"https:\/\/greenfilmshooting.net\/blog\/en\/2026\/09\/09\/campaign-to-cut-the-use-of-fossil-fuels\/","title":{"rendered":"Campaign to cut the use of fossil fuels"},"content":{"rendered":"<div class=\"twoclick_social_bookmarks_post_7697 social_share_privacy clearfix 1.6.4 locale-en_US sprite-en_US\"><\/div><div class=\"twoclick-js\"><script type=\"text\/javascript\">\/* <![CDATA[ *\/\njQuery(document).ready(function($){if($('.twoclick_social_bookmarks_post_7697')){$('.twoclick_social_bookmarks_post_7697').socialSharePrivacy({\"txt_help\":\"Wenn Sie diese Felder durch einen Klick aktivieren, werden Informationen an Facebook, Twitter, Flattr, Xing, t3n, LinkedIn, Pinterest oder Google eventuell ins Ausland \\u00fcbertragen und unter Umst\\u00e4nden auch dort gespeichert. N\\u00e4heres erfahren Sie durch einen Klick auf das <em>i<\\\/em>.\",\"settings_perma\":\"Dauerhaft aktivieren und Daten\\u00fcber-tragung zustimmen:\",\"info_link\":\"http:\\\/\\\/www.heise.de\\\/ct\\\/artikel\\\/2-Klicks-fuer-mehr-Datenschutz-1333879.html\",\"uri\":\"https:\\\/\\\/greenfilmshooting.net\\\/blog\\\/en\\\/2026\\\/09\\\/09\\\/campaign-to-cut-the-use-of-fossil-fuels\\\/\",\"post_id\":7697,\"post_title_referrer_track\":\"Campaign+to+cut+the+use+of+fossil+fuels\",\"display_infobox\":\"on\"});}});\n\/* ]]> *\/<\/script><\/div><p>Since the beginning, Hollywood plotlines have sought to save the world. But now, with a clever campaign from Cleansheet, <a href=\"https:\/\/honeinc.ca\/\">Hone Hydrogen Generators<\/a> are reminding the film industry that moving on from diesel really can save the planet.\u00a0 \u201cWe\u2019re launching this campaign on the cusp of TIFF, Toronto&#8217;s world-renowned film festival and market with the hope of using our message to let the film world know that there are viable alternatives to fossil fuel-burning generators for their location power,\u201d says David Hardy, Hone\u2019s Chief Market Development Officer. \u201cEach Hone Generator can help production avoid about 1.5 tonnes of CO<sub>2<\/sub> per unit day. To major film studios that have pledged significant CO<sub>2<\/sub> emissions by 2030, we are the answer.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Diesel units account for roughly 15% of a production\u2019s carbon footprint, emitting over 700,000 tonnes of CO<sub>2<\/sub> annually, according to US industry trade association the Sustainable Entertainment Alliance. Hone\u2019s unique proposition is that it manages the total logistics from hydrogen delivery to handling the generators, which can also serve to power EV fleets for transportation, thereby attacking the single largest source of production emissions.<\/p>\n<p>&nbsp;<\/p>\n<p>With 30 years of movie industry experience and 35+ years of clean fuels industry expertise, Hone has received approval from Ontario\u2019s Technical Standards and Safety Authority, meaning its hydrogen fuel-delivery trailers can reliably deliver clean and continuous power generation wherever productions are working.<\/p>\n<p>&nbsp;<\/p>\n<p>While more effort is being made to embed sustainability themes into the script, for the longest time environmental commitments by the film industry, although well intentioned, have mostly been understated. A two-hour movie, for instance, might feature an actor using a recycling box in a scene.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2026\/09\/hone.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-7698 alignleft\" src=\"http:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2026\/09\/hone-300x168.jpg\" alt=\"\" width=\"363\" height=\"203\" srcset=\"https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2026\/09\/hone-300x168.jpg 300w, https:\/\/greenfilmshooting.net\/blog\/en\/wp-content\/uploads\/sites\/3\/2026\/09\/hone.jpg 479w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><\/a>With environmental alarms going off all around us, agency Cleansheet decided a much more direct approach was needed. \u201cWe literally took the three most famous commands in film and added a hydrogen-benefitting spin to them,\u201d says Neil McOstrich Chief Storytelling Officer at Cleansheet.\u201c<\/p>\n<p>&nbsp;<\/p>\n<p>&quot;And action!\u201d became &quot;And climate action!\u201d &quot;Cut!\u201d became \u201cCut, Cut, CUT emissions!\u201d And &quot;Moving On!\u201d would now be &quot;Moving on from fossil fuels!\u201d\u00a0 The idea is humorously illustrated in a <a href=\"https:\/\/next.frame.io\/share\/be035b26-641e-487d-94e0-b0957d6f1e3b\/reel\/555f339d-a2b2-44ca-a621-0bdab81b1515\">15 second story<\/a> when a boom mic falls on an actor\u2019s head. \u201cCut, Cut, CUT Emissions!!!!\u201d yells the director. A strange take, until the action fades to black to reveal the message is brought to us by Hone Hydrogen Generators.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Photos:\u00a9 David Hardy\/Hone<\/em><\/p>","protected":false},"excerpt":{"rendered":"Since the beginning, Hollywood plotlines have sought to save the world. But now, with a clever campaign from Cleansheet, Hone Hydrogen Generators are reminding the film industry that moving on from diesel really can save the planet.\u00a0 \u201cWe\u2019re launching this campaign on the cusp of TIFF, Toronto&#8217;s world-renowned film festival and market with the hope \u2026 <a class=\"moretag\" href=\"https:\/\/greenfilmshooting.net\/blog\/en\/2026\/09\/09\/campaign-to-cut-the-use-of-fossil-fuels\/\">Read more<\/a>","protected":false},"author":4,"featured_media":7700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[46,20,4,57,31,1],"tags":[],"class_list":["post-7697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-commercials","category-festival","category-hydrogen","category-innovation","category-technology"],"_links":{"self":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/7697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/comments?post=7697"}],"version-history":[{"count":5,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/7697\/revisions"}],"predecessor-version":[{"id":7704,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/posts\/7697\/revisions\/7704"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media\/7700"}],"wp:attachment":[{"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/media?parent=7697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/categories?post=7697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenfilmshooting.net\/blog\/en\/wp-json\/wp\/v2\/tags?post=7697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}