When the Emmy® and Golden Globe® award winning actress Rachel Brosnahan walks on stage as Miriam “Midge” Maisel to perform stand-up comedy in the series The Marvelous Mrs. Maisel, we’re back in New York City in the late 1950’s. For this popular period comedy drama, the set designers recreated a number of famous locations, including the Gaslight Cafe in Greenwich Village which became a music venue for icons like Bob Dylan, Jimi Hendrix, and the Beat poet Allen Ginsberg.
For the interior set at Steiner Studios in the Brooklyn Navy Yard, the crew used wall skins instead of hydro-carbon-laden vacuform scenic panels. Made from one-hundred-percent recycled news- paper, cardboard, and wood chips, wall skins, like Pulp Art, are free of toxins, fire rated, and safe to work with. They are reusable, recyclable, compostable, and even conform to ISO 14000 Standards.
The Marvelous Mrs. Maisel used almost 300 wall skins for set construction. “This was a triple-win because it saved time, money, and the environ- ment”, emphasizes Emellie O’Brien, CEO of the New York-based company Earth Angel, which greened this successful Prime video show. Her expertise in reducing the carbon footprint of huge and complex productions has already been proven by her work on sustainably-produced Hollywood films such as The Amazing Spider-Man 2 and The Post.
Thanks to Earth Angel’s help on set, The Marvelous Mrs. Maisel series had a 75% on-set diversion rate, so most of the material and leftover food was kept out of landfills. The efforts made by this Amazon production to recycle, compost, donate, and use refillable water bottles kept 274 metric tons of CO2 from entering the atmosphere. “That’s the emissions equivalent of driving a car between NYC and LA 240 times”, says O’Brien. If materials are landfilled, then they emit CO2 through transportation and breakdown. Therefore, Earth Angel is setting up a new service for productions that want to get rid of materials after they wrap.
Big productions keep lots of material in storage in case of a reshoot or the reappearance of a set in another season of the TV series. In the past, waste material was collected by construction crews, but nowadays studios often want to get rid of it immediately. That’s where Earth Angel’s new Good Riddance service comes into play with its network of non-profit organizations, charities, and creatives from arts communities. The company puts out a call for all materials that can be picked up free of charge.
The first production that Good Riddance served was the FX comedy series Compliance. “We were able to recover 70 % of the material from the landfill”, says the Earth Angel Founder, who wants to create her own storage facility for the remaining 30 %. These plans are going hand in hand with the zero-waste policy in New York City, which is a favored location for TV production.
Because of the way TV series are produced nowadays, a single episode may have more locations, more different types of sets, as well as a greater need for set decoration. “Productions are purchasing a lot of materials because rental houses often don’t have everything they need or exactly what they need in stock”, sums up O’Brien, who also serves as Eco-Supervisor of the Third Season of The Marvelous Mrs. Maisel . “We want to develop an actual facility for items that we can’t rehome immediately.”
“The time for half-measures and climate denial is over. Unless we move quickly away from fossil fuels, we’re going to destroy the air we breathe, the water we drink, the health of our children, grandchildren and future generations. If we’re going to avoid the worst of the impacts, then we’ve just got to act boldly. And we must act immediately."
Robert Redford
Actor, Director, Producer, Environmentalist
"The media has a powerful role to play in the fight against climate change. Through films, television, and all media outlets, we must continue to deliver the message that solutions are out there and are happening now. We have to make it attractive for people to take action. Movies like Avatar, The Day After Tomorrow, and documentaries like Years of Living Dangerously, which I was proud to be a part of, have been very popular, reaching and inspiring millions of people. And I believe films in particular can really inspire and make people want to take action. It’s great to see some of my film-industry friends working with climate related organizations to push forward those messages."
„It‘s high time to reorganize film production in Germany in a ‚greener‘ and more sustainable way. So far, I am flabbergasted by how much our industry works in environmentally harmful ways.To this very day, it starts with until today one-sided print-outs of scripts, and then it continues with plastic bottles in production offices and lots of plastic waste with every catered meal, and it doesn‘t stop with the limousines that pull up to a red carpet.
For many years, people have sneered at me when I brought my own cup or I declined to eat cheap meat served on paper or plastic plates with plastic knives and forks. It would be great if the Green Shooting Card could change all that.“
Director (Ben X, Time of My Life)
„It’s absolutely great that filmmakers all over the world are trying to clean up their act, and are trying to film as sustainable as we possibly can. Still, I think we shouldn’t underestimate the incredible power of the moving image to also change the hearts and minds of people.
So, apart from trying to be more environmentally aware in our business, I think the big gain lies in how we might make everyone more environmentally aware. Yes, cinema can change the world.
I think filmmakers should start using the powerful weapon in our hands that is the camera.
Let’s not only try to do ‘less bad’. Let’s try to do right, and help drive the change that we all know needs to arrive.“
“We are living in a time in which we can’t afford to behave irresponsibly towards nature. The more important is it that film productions try to work as environmentally friendly as possible. A film team produces every day tons of garbage. I try to avoid using plastic cups on set, I bring my own cup, use ecofriendly cosmetics and avoid needless single rides.”
Photo ® Maddalena Arosio
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
“When we did Noah we knew we were making a film about the first steward of the earth, so we wanted to be good stewards ourselves. There’s so much waste on film sets. Because of groups like Earth Angel, we were able to change that a little bit.”
"As a TV and film producer I try to incorporate environmental storylines into my projects as much as possible. But it’s just as important, if not more, to ‚go green‘ behind the scenes! Therefore, I help run the Producers Guild of America’s Green Initiative.
We provide resources such as a Best Practices and a Carbon Calculator to help producers green their productions. We also partnered with all the major studios to create www.greenproductionguide.com which is a free green vendor database with over 2,000 vendors offering sustainable production solutions worldwide!"
‚Green screens excepted, we will do everything in our power to be as innovative as we can in order to make our production as green as possible.‘
Photo: (c) herbXfilm Dieter Mayr
Lars Jessen
Director (Fraktus, Dorfpunks, Am Tag als Bobby Ewing starb)
‘It is somewhat embarrassing that green filming is only now becoming an issue in our industry because there have long since been many possibilities to shoot more efficiently.
Technical innovations such as energy efficient lighting are as much a part of this as the awareness of every crew member.’
‚I do work with a company in the States called Sungevity that leases solar panels to homes. They figured out how to move forward environmentally and how to make it economically successful.
So that’s my small but steadfast global contribution. I think everybody doing a little bit is all that’s made any difference, ever.‘
Producer, Director and Visual Effects Supervisor (2001: A Space Odysee, Blade Runner)
"Trumbull Studios in Massachusetts is dedicated to being green as much as possible, including the use of LED lighting, solar power, and solar laptops. This is not just because our location has limited amperage and no three-phase, we believe we have a responsibility to our community and our planet to be a clean industry.
We are planning for digital photography in 3D 4K at 120 frames per second from remote and inaccessible locations that will not have available power. Solar is the way to go."
Dieter Kosslick, Director Berlin International Film Festival
„The Berlinale is already actively addressing the sustainability subject since years. We appreciate it very much that a growing number of filmmakers, among them this year‘s jury presiden Darren Aranofsky, is following green guidelines on set.“
Benoit Delhomme
Director of Photography (A Most Wanted Man)
‘I never have been told precisely what the rules are for shooting a green movie, but we are trying to do it. This is something new for me. Sometimes people overlight scenes at night. I don’t. If I can see with my own eyes, then it is enough for the film. In that sense I am a green DoP.’
Academy Award winner Jeremy Irons who stars in the Berlinale Competition entry The Night Train To Lisbon is a fan of source segregated recycling. „Especially in Germany you have done a lot for that. You are examplary in the matter of waste separation.“
The Hollywood actor travelled around the world to promote the environmntal documentary feature film Trashed by Candida Brady which deals with the global garbage problem: „We buy it, we bury it, we burn it and then we ignore it“, says Brady. „With Jeremy Irons as our guide, we discover what happens to the billion or so tons of waste that goes unaccounted for each year.“
Since the world premiere at the International Cannes Film Festival in 2012 Trashed picked up various nominations and awards at international festivals.
For the interior set at Steiner Studios in the Brooklyn Navy Yard, the crew used wall skins instead of hydro-carbon-laden vacuform scenic panels. Made from one-hundred-percent recycled news- paper, cardboard, and wood chips, wall skins, like Pulp Art, are free of toxins, fire rated, and safe to work with. They are reusable, recyclable, compostable, and even conform to ISO 14000 Standards.
The Marvelous Mrs. Maisel used almost 300 wall skins for set construction. “This was a triple-win because it saved time, money, and the environ- ment”, emphasizes Emellie O’Brien, CEO of the New York-based company Earth Angel, which greened this successful Prime video show. Her expertise in reducing the carbon footprint of huge and complex productions has already been proven by her work on sustainably-produced Hollywood films such as The Amazing Spider-Man 2 and The Post.
Thanks to Earth Angel’s help on set, The Marvelous Mrs. Maisel series had a 75% on-set diversion rate, so most of the material and leftover food was kept out of landfills. The efforts made by this Amazon production to recycle, compost, donate, and use refillable water bottles kept 274 metric tons of CO2 from entering the atmosphere. “That’s the emissions equivalent of driving a car between NYC and LA 240 times”, says O’Brien. If materials are landfilled, then they emit CO2 through transportation and breakdown. Therefore, Earth Angel is setting up a new service for productions that want to get rid of materials after they wrap.
Big productions keep lots of material in storage in case of a reshoot or the reappearance of a set in another season of the TV series. In the past, waste material was collected by construction crews, but nowadays studios often want to get rid of it immediately. That’s where Earth Angel’s new Good Riddance service comes into play with its network of non-profit organizations, charities, and creatives from arts communities. The company puts out a call for all materials that can be picked up free of charge.
Because of the way TV series are produced nowadays, a single episode may have more locations, more different types of sets, as well as a greater need for set decoration. “Productions are purchasing a lot of materials because rental houses often don’t have everything they need or exactly what they need in stock”, sums up O’Brien, who also serves as Eco-Supervisor of the Third Season of The Marvelous Mrs. Maisel . “We want to develop an actual facility for items that we can’t rehome immediately.”
Robert Redford
Arnold Schwarzenegger
Hannes Jaenicke
Nic Balthazar
Nadeshda Brennicke, Actress
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
Tim Bevan
Thekla Reuten
Rachael Joy
Nikola Rakocevi
Nadja Schildknecht
Michael Bully Herbig
Lars Jessen
Helen Hunt
Douglas Trumbull
Dieter Kosslick, Director Berlin International Film Festival
Benoit Delhomme
Jeremy Irons