Renewable energy, sustainable agriculture, innovative technologies, climate-neutral mobility, and green business models were some of the subjects in the 250 documentary films, television productions and image films which were presented from 17th to 19th of June at the 3rd Deauville Green Awards. During three days, filmmakers, producers, representatives of green organisations and initiatives, companies and financiers mingled in the picturesque French coastal resort in order to discuss sustainable approaches and concepts.
„Discussions are very important because they open up windows“, states Festival Director Georges Pessis who is responsible for the selection of the films and the jury as well as the for the roundtables. In three cinemas of the Morny Multiplex, the films on ecology and sustainability were presented in 14 different categories. The green festival that Georges Pessis, Jean-Charles Pentecouteau and François Morgant founded in association with the organization Un Ecran pour la Planète gets a great feedback in France as well as internationally. Compared to last year, the number of the contributions has risen by over 30 percent. The productions were rated by an international jury which awarded more than 40 Deauville Green Awards.
Among the jurors was the British photographer and filmmaker Rodney Rascona who won the first prize last year in Deauville. This time he brought the 4.5-minute campaign spot Black Inside: Sarah’s Story on the need for clean cookstoves in the Third World. More than three billion people are still preparing their food over an open fire. Just in Africa, every year over half a million people die because of that. „I strongy believe that cooking shouldn‘t kill, don‘t you?“, asks Julia Roberts in this spot. „Money is not all if you want to produce films like this", emphasized Rodney Rascona. "You also need connections.“
German filmmaker Anja Glücklich presented at the Deauville Green Awards the 52-minute ARTE docu Semences: les-gardiens de la biodiversite about the fight of the farmers against the multinational corporations which dominate the seeds. With their protectionism and patents they earn billions but also enforce with the industrial agriculture and food production the climate change, species extinction, water shortage as well as poisoning of the environment. The new seeds law on which the EU is currently working is about to strengthen the big seeds corporations even more which might be a real threat for the organic farmers.
Ecology and sustainability is also a subject when it comes to film production. In Deauville. Christiane Scholz, Head of the Film Commission at the Filmförderung Hamburg Schleswig-Holstein explained the approach of the Green Shooting Card. Meanwhile 25 film and TV productions in Germany were issued that label for their sustainable production. The criterias in the Best Practice guide are following the guidelines of the PGA Green (Producers Guild of America) which also inspired the French organisation Ecoprod. Joanna Gallardo who assists productions at Ecoprod pointed out that even a low budget film such as the French action adventure Miniscule can lower its carbon footprint by measures such as short hauls, local catering, recycling and the use of solar energy.