Renewable energy, sustainable agriculture, innovative technologies, climate-neutral mobility, and green business models were some of the subjects in the 250 documentary films, television productions and image films which were presented from 17th to 19th of June at the 3rd Deauville Green Awards. During three days, filmmakers, producers, representatives of green organisations and initiatives, companies and financiers mingled in the picturesque French coastal resort in order to discuss sustainable approaches and concepts.
„Discussions are very important because they open up windows“, states Festival Director Georges Pessis who is responsible for the selection of the films and the jury as well as the for the roundtables. In three cinemas of the Morny Multiplex, the films on ecology and sustainability were presented in 14 different categories. The green festival that Georges Pessis, Jean-Charles Pentecouteau and François Morgant founded in association with the organization Un Ecran pour la Planète gets a great feedback in France as well as internationally. Compared to last year, the number of the contributions has risen by over 30 percent. The productions were rated by an international jury which awarded more than 40 Deauville Green Awards.
Among the jurors was the British photographer and filmmaker Rodney Rascona who won the first prize last year in Deauville. This time he brought the 4.5-minute campaign spot Black Inside: Sarah’s Story on the need for clean cookstoves in the Third World. More than three billion people are still preparing their food over an open fire. Just in Africa, every year over half a million people die because of that. „I strongy believe that cooking shouldn‘t kill, don‘t you?“, asks Julia Roberts in this spot. „Money is not all if you want to produce films like this", emphasized Rodney Rascona. "You also need connections.“
German filmmaker Anja Glücklich presented at the Deauville Green Awards the 52-minute ARTE docu Semences: les-gardiens de la biodiversite about the fight of the farmers against the multinational corporations which dominate the seeds. With their protectionism and patents they earn billions but also enforce with the industrial agriculture and food production the climate change, species extinction, water shortage as well as poisoning of the environment. The new seeds law on which the EU is currently working is about to strengthen the big seeds corporations even more which might be a real threat for the organic farmers.
Ecology and sustainability is also a subject when it comes to film production. In Deauville. Christiane Scholz, Head of the Film Commission at the Filmförderung Hamburg Schleswig-Holstein explained the approach of the Green Shooting Card. Meanwhile 25 film and TV productions in Germany were issued that label for their sustainable production. The criterias in the Best Practice guide are following the guidelines of the PGA Green (Producers Guild of America) which also inspired the French organisation Ecoprod. Joanna Gallardo who assists productions at Ecoprod pointed out that even a low budget film such as the French action adventure Miniscule can lower its carbon footprint by measures such as short hauls, local catering, recycling and the use of solar energy.
“The time for half-measures and climate denial is over. Unless we move quickly away from fossil fuels, we’re going to destroy the air we breathe, the water we drink, the health of our children, grandchildren and future generations. If we’re going to avoid the worst of the impacts, then we’ve just got to act boldly. And we must act immediately."
Robert Redford
Actor, Director, Producer, Environmentalist
"The media has a powerful role to play in the fight against climate change. Through films, television, and all media outlets, we must continue to deliver the message that solutions are out there and are happening now. We have to make it attractive for people to take action. Movies like Avatar, The Day After Tomorrow, and documentaries like Years of Living Dangerously, which I was proud to be a part of, have been very popular, reaching and inspiring millions of people. And I believe films in particular can really inspire and make people want to take action. It’s great to see some of my film-industry friends working with climate related organizations to push forward those messages."
„It‘s high time to reorganize film production in Germany in a ‚greener‘ and more sustainable way. So far, I am flabbergasted by how much our industry works in environmentally harmful ways.To this very day, it starts with until today one-sided print-outs of scripts, and then it continues with plastic bottles in production offices and lots of plastic waste with every catered meal, and it doesn‘t stop with the limousines that pull up to a red carpet.
For many years, people have sneered at me when I brought my own cup or I declined to eat cheap meat served on paper or plastic plates with plastic knives and forks. It would be great if the Green Shooting Card could change all that.“
Director (Ben X, Time of My Life)
„It’s absolutely great that filmmakers all over the world are trying to clean up their act, and are trying to film as sustainable as we possibly can. Still, I think we shouldn’t underestimate the incredible power of the moving image to also change the hearts and minds of people.
So, apart from trying to be more environmentally aware in our business, I think the big gain lies in how we might make everyone more environmentally aware. Yes, cinema can change the world.
I think filmmakers should start using the powerful weapon in our hands that is the camera.
Let’s not only try to do ‘less bad’. Let’s try to do right, and help drive the change that we all know needs to arrive.“
“We are living in a time in which we can’t afford to behave irresponsibly towards nature. The more important is it that film productions try to work as environmentally friendly as possible. A film team produces every day tons of garbage. I try to avoid using plastic cups on set, I bring my own cup, use ecofriendly cosmetics and avoid needless single rides.”
Photo ® Maddalena Arosio
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
“When we did Noah we knew we were making a film about the first steward of the earth, so we wanted to be good stewards ourselves. There’s so much waste on film sets. Because of groups like Earth Angel, we were able to change that a little bit.”
"As a TV and film producer I try to incorporate environmental storylines into my projects as much as possible. But it’s just as important, if not more, to ‚go green‘ behind the scenes! Therefore, I help run the Producers Guild of America’s Green Initiative.
We provide resources such as a Best Practices and a Carbon Calculator to help producers green their productions. We also partnered with all the major studios to create www.greenproductionguide.com which is a free green vendor database with over 2,000 vendors offering sustainable production solutions worldwide!"
‚Green screens excepted, we will do everything in our power to be as innovative as we can in order to make our production as green as possible.‘
Photo: (c) herbXfilm Dieter Mayr
Lars Jessen
Director (Fraktus, Dorfpunks, Am Tag als Bobby Ewing starb)
‘It is somewhat embarrassing that green filming is only now becoming an issue in our industry because there have long since been many possibilities to shoot more efficiently.
Technical innovations such as energy efficient lighting are as much a part of this as the awareness of every crew member.’
I do work with a company in the States called Sungevity that leases solar panels to homes. They figured out how to move forward environmentally and how to make it economically successful.
So that’s my small but steadfast global contribution. I think everybody doing a little bit is all that’s made any difference, ever.‘
Producer, Director and Visual Effects Supervisor (2001: A Space Odysee, Blade Runner)
"Trumbull Studios in Massachusetts is dedicated to being green as much as possible, including the use of LED lighting, solar power, and solar laptops. This is not just because our location has limited amperage and no three-phase, we believe we have a responsibility to our community and our planet to be a clean industry.
We are planning for digital photography in 3D 4K at 120 frames per second from remote and inaccessible locations that will not have available power. Solar is the way to go."
Dieter Kosslick, Director Berlin International Film Festival
„The Berlinale is already actively addressing the sustainability subject since years. We appreciate it very much that a growing number of filmmakers, among them this year‘s jury presiden Darren Aranofsky, is following green guidelines on set.“
Benoit Delhomme
Director of Photography (A Most Wanted Man)
‘I never have been told precisely what the rules are for shooting a green movie, but we are trying to do it. This is something new for me. Sometimes people overlight scenes at night. I don’t. If I can see with my own eyes, then it is enough for the film. In that sense I am a green DoP.’
Academy Award winner Jeremy Irons who stars in the Berlinale Competition entry The Night Train To Lisbon is a fan of source segregated recycling. „Especially in Germany you have done a lot for that. You are examplary in the matter of waste separation.“
The Hollywood actor travelled around the world to promote the environmntal documentary feature film Trashed by Candida Brady which deals with the global garbage problem: „We buy it, we bury it, we burn it and then we ignore it“, says Brady. „With Jeremy Irons as our guide, we discover what happens to the billion or so tons of waste that goes unaccounted for each year.“
Since the world premiere at the International Cannes Film Festival in 2012 Trashed picked up various nominations and awards at international festivals.
Robert Redford
Arnold Schwarzenegger
Hannes Jaenicke
Nic Balthazar
Nadeshda Brennicke, Actress
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
Tim Bevan
Thekla Reuten
Rachael Joy
Nikola Rakocevi
Nadja Schildknecht
Michael Bully Herbig
Lars Jessen
Helen Hunt
Douglas Trumbull
Dieter Kosslick, Director Berlin International Film Festival
Benoit Delhomme
Jeremy Irons