The sad life of a strawberry

Food waste is a big issue across the world because it means to waste water, fuel, labor and money. Globally, about one-third of food is wasted which comes down to 1.6bn tons every year that are worth about $1tn. About one-fifth of all fruit and vegetables are dumped because they don’t fulfill the industry standard of perfection. In order to raise awareness for the problem of food waste, the New York-based Ad Council launched the video clip The Extraordinary Life and Times of Strawberry that shows the life circle of a strawberry.

But there are also actions taken to minimize the food waste. In Australia, the food rescue organization OzHarvest is collecting fruit, cookies, sandwiches, or hot meals from flights which were cancelled at Brisbane Airport. Founded in 2004, the organization cooperates with over 2,000 businesses such as supermarkets, restaurants, cafés, airports and catering companies across Australia to stop the food waste. Film/TV productions can also fight the food waste and keep track how many meals they actually need.


Photo: By FoeNyx, France (Self-published work by FoeNyx) [GFDL (, CC-BY-SA-3.0 (, via Wikimedia Commons

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