The awareness of resource management is also growing among exhibitors. In order to motivate exhibitors to take sustainable measures in the areas of energy efficiency, renewables, concession, and recycling, 2016 Green Film Shooting presented the Green Cinema Label, which received positive feedback from the domestic film industry at the Berlinale as well as at the Cannes International and Venice Film Festivals.
As in film production, energy and transportation are key factors in theatrical exhibition that generate the lion’s share of environmentally harmful carbon emissions. According to a study by the German Exhibitors Association, the use of digital projection and air condition systems has caused the energy costs of cinemas to increase 45% in the 2011–2015 period. If motion picture theaters are not powered by renewables, then their carbon footprint is directly and adversely affected.
Digitized film production has resulted in a flood of films that has led to cinemas opening anywhere from fifteen to twenty films each week. Since arthouse cinemas cannot schedule all these films in their available time slots, many end up being screened only once during a week-long run, which has enormously increased the number of prints on physical hard drives that are being transported. In Germany alone, tens of thousands of DCPs (Digital Cinema Prints) are sent back and forth across the country each week.
An alternative is digital film transport via high-speed data lines. The independent company Gofilex, which supplies more than 1,300 cinemas in Europe and which works with all the major studios as well as about 100 independent distributors, has set up its own terrestrial network. “We can deliver films at any time to our proprietarty Gofilex server on-site at the cinema“, states Darmstadt-based Gofilex, which is in charge of Organized Digital Delivery (Gofilex ODD™) for the German and Austrian market.
Thanks to this system, no hard drives need to be produced, recorded with content, and shipped out, and no DCP has to be transferred to a server, so there is nothing to return afterwards. This server-based system benefits exhibitors and distributors as well as the environment.
„It makes ecological as well as economic sense to stop using hard drives“, says Kalle Somnitz, Exhibitor of Düsseldorf-based Filmkunstkinos. „The shipment of hard drives harms not only the environment because of the transportation involved, but digital film transport also relieves the staff of having to wait for a the delivery of a physical package to the cinema each week.“
Server-based film delivery is an exceptionally smart ecological alternative, especially if data centers choose to go green and cinemas are powered by renewable sources. „This delivery system saves time and effort because no package has to be shipped“, sums up Nino Otteni, Chief Operating Officer at the Forum Cinemas in Offenburg. „Delivery via high-speed data lines is quick, flexible, environmentally-friendly, and reliable.“
“The time for half-measures and climate denial is over. Unless we move quickly away from fossil fuels, we’re going to destroy the air we breathe, the water we drink, the health of our children, grandchildren and future generations. If we’re going to avoid the worst of the impacts, then we’ve just got to act boldly. And we must act immediately."
Actor, Director, Producer, Environmentalist
"The media has a powerful role to play in the fight against climate change. Through films, television, and all media outlets, we must continue to deliver the message that solutions are out there and are happening now. We have to make it attractive for people to take action. Movies like Avatar, The Day After Tomorrow, and documentaries like Years of Living Dangerously, which I was proud to be a part of, have been very popular, reaching and inspiring millions of people. And I believe films in particular can really inspire and make people want to take action. It’s great to see some of my film-industry friends working with climate related organizations to push forward those messages."
„It‘s high time to reorganize film production in Germany in a ‚greener‘ and more sustainable way. So far, I am flabbergasted by how much our industry works in environmentally harmful ways.To this very day, it starts with until today one-sided print-outs of scripts, and then it continues with plastic bottles in production offices and lots of plastic waste with every catered meal, and it doesn‘t stop with the limousines that pull up to a red carpet.
For many years, people have sneered at me when I brought my own cup or I declined to eat cheap meat served on paper or plastic plates with plastic knives and forks. It would be great if the Green Shooting Card could change all that.“
Director (Ben X, Time of My Life)
„It’s absolutely great that filmmakers all over the world are trying to clean up their act, and are trying to film as sustainable as we possibly can. Still, I think we shouldn’t underestimate the incredible power of the moving image to also change the hearts and minds of people.
So, apart from trying to be more environmentally aware in our business, I think the big gain lies in how we might make everyone more environmentally aware. Yes, cinema can change the world.
I think filmmakers should start using the powerful weapon in our hands that is the camera.
Let’s not only try to do ‘less bad’. Let’s try to do right, and help drive the change that we all know needs to arrive.“
“We are living in a time in which we can’t afford to behave irresponsibly towards nature. The more important is it that film productions try to work as environmentally friendly as possible. A film team produces every day tons of garbage. I try to avoid using plastic cups on set, I bring my own cup, use ecofriendly cosmetics and avoid needless single rides.”
Photo ® Maddalena Arosio
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
“When we did Noah we knew we were making a film about the first steward of the earth, so we wanted to be good stewards ourselves. There’s so much waste on film sets. Because of groups like Earth Angel, we were able to change that a little bit.”
"As a TV and film producer I try to incorporate environmental storylines into my projects as much as possible. But it’s just as important, if not more, to ‚go green‘ behind the scenes! Therefore, I help run the Producers Guild of America’s Green Initiative.
We provide resources such as a Best Practices and a Carbon Calculator to help producers green their productions. We also partnered with all the major studios to create www.greenproductionguide.com which is a free green vendor database with over 2,000 vendors offering sustainable production solutions worldwide!"
Producer, Director and Visual Effects Supervisor (2001: A Space Odysee, Blade Runner)
"Trumbull Studios in Massachusetts is dedicated to being green as much as possible, including the use of LED lighting, solar power, and solar laptops. This is not just because our location has limited amperage and no three-phase, we believe we have a responsibility to our community and our planet to be a clean industry.
We are planning for digital photography in 3D 4K at 120 frames per second from remote and inaccessible locations that will not have available power. Solar is the way to go."
Dieter Kosslick, Director Berlin International Film Festival
„The Berlinale is already actively addressing the sustainability subject since years. We appreciate it very much that a growing number of filmmakers, among them this year‘s jury presiden Darren Aranofsky, is following green guidelines on set.“
Director of Photography (A Most Wanted Man)
‘I never have been told precisely what the rules are for shooting a green movie, but we are trying to do it. This is something new for me. Sometimes people overlight scenes at night. I don’t. If I can see with my own eyes, then it is enough for the film. In that sense I am a green DoP.’
Academy Award winner Jeremy Irons who stars in the Berlinale Competition entry The Night Train To Lisbon is a fan of source segregated recycling. „Especially in Germany you have done a lot for that. You are examplary in the matter of waste separation.“
The Hollywood actor travelled around the world to promote the environmntal documentary feature film Trashed by Candida Brady which deals with the global garbage problem: „We buy it, we bury it, we burn it and then we ignore it“, says Brady. „With Jeremy Irons as our guide, we discover what happens to the billion or so tons of waste that goes unaccounted for each year.“
Since the world premiere at the International Cannes Film Festival in 2012 Trashed picked up various nominations and awards at international festivals.