The Mayor’s Office of Media and Entertainment (MOME) is launching NYC Film Green which is the first sustainability program for the film and television industry in the United States administered by a government agency. The voluntary program will enable productions engaging in environmentally-conscious practices to apply for and receive recognition for their efforts.
Once a production receives a NYC Film Green designation, it will receive an NYC Film Green mark of distinction that can be placed in end credits and in any marketing and promotional materials in connection with the production. Productions that have demonstrated exceptional efforts in on set sustainability will have the opportunity to receive additional recognition from MOME.
NYC Film Green assesses efforts by productions to engage in sustainable production practices in education, energy conservation and waste reduction. Education and awareness is a consistent element of any NYC Film Green production through pre-production trainings of all producers and staff, as well as production-related departments. All aspects of greening a production, from sustainable vendors to on-set best practices, will be discussed with production staff.
Participating productions will engage PAs on set to coordinate and track sustainability efforts. NYC Film Green encourages energy conservation by recognizing various efforts, such as hybrid vehicle rentals, use of LED lighting, and the use of sustainable transportation for crews. Furthermore, TV and film productions are encouraged to reduce their waste output through waste diversion efforts such as donations, recycling, waste composting, sustainable set design, and limiting purchases of disposable items.
Among the productions that are participating in the green program is the series Madam Secretary. Eco Supervisor Emellie O’Brien with her New York-based company Earth Angle is greening the production of the series. The measures include water managment, compostable dishware, digital distribution of call sheets and scripts. Waste diversion is also an issue on set of Madame Secretary. The production donated 4,000 meals to food banks.
In order to obtain NYC Film Green designation, productions have to engage in sustainable practices before, during and after shooting. The program will be enrolled in the pre-production phase. The measures include tracking information via accounting data, crew education and training, contracting with sustainable vendors as well as the development of a sustainability plan, based on needs assessment meetings conducted with all departments, including off-production departments. In the production phase sustainable behavior in the specified target areas will be coordinated. Therefore production assistants and consultants will track waste reduction efforts. The success of sustainability efforts will be evaluated halfway through production and behavior adjusted, where necessary.
In the post production phase, productions will submit documentation to verify their sustainability claims. Every production enrolled in NYC Film Green will be responsible for documenting their participation. Invoices from vendors, accounting data, reports, etc. will be reviewed by MOME before a production is awarded the NYC Film Green mark of distinction.
“The time for half-measures and climate denial is over. Unless we move quickly away from fossil fuels, we’re going to destroy the air we breathe, the water we drink, the health of our children, grandchildren and future generations. If we’re going to avoid the worst of the impacts, then we’ve just got to act boldly. And we must act immediately."
Actor, Director, Producer, Environmentalist
"The media has a powerful role to play in the fight against climate change. Through films, television, and all media outlets, we must continue to deliver the message that solutions are out there and are happening now. We have to make it attractive for people to take action. Movies like Avatar, The Day After Tomorrow, and documentaries like Years of Living Dangerously, which I was proud to be a part of, have been very popular, reaching and inspiring millions of people. And I believe films in particular can really inspire and make people want to take action. It’s great to see some of my film-industry friends working with climate related organizations to push forward those messages."
„It‘s high time to reorganize film production in Germany in a ‚greener‘ and more sustainable way. So far, I am flabbergasted by how much our industry works in environmentally harmful ways.To this very day, it starts with until today one-sided print-outs of scripts, and then it continues with plastic bottles in production offices and lots of plastic waste with every catered meal, and it doesn‘t stop with the limousines that pull up to a red carpet.
For many years, people have sneered at me when I brought my own cup or I declined to eat cheap meat served on paper or plastic plates with plastic knives and forks. It would be great if the Green Shooting Card could change all that.“
Director (Ben X, Time of My Life)
„It’s absolutely great that filmmakers all over the world are trying to clean up their act, and are trying to film as sustainable as we possibly can. Still, I think we shouldn’t underestimate the incredible power of the moving image to also change the hearts and minds of people.
So, apart from trying to be more environmentally aware in our business, I think the big gain lies in how we might make everyone more environmentally aware. Yes, cinema can change the world.
I think filmmakers should start using the powerful weapon in our hands that is the camera.
Let’s not only try to do ‘less bad’. Let’s try to do right, and help drive the change that we all know needs to arrive.“
“We are living in a time in which we can’t afford to behave irresponsibly towards nature. The more important is it that film productions try to work as environmentally friendly as possible. A film team produces every day tons of garbage. I try to avoid using plastic cups on set, I bring my own cup, use ecofriendly cosmetics and avoid needless single rides.”
Photo ® Maddalena Arosio
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
“When we did Noah we knew we were making a film about the first steward of the earth, so we wanted to be good stewards ourselves. There’s so much waste on film sets. Because of groups like Earth Angel, we were able to change that a little bit.”
"As a TV and film producer I try to incorporate environmental storylines into my projects as much as possible. But it’s just as important, if not more, to ‚go green‘ behind the scenes! Therefore, I help run the Producers Guild of America’s Green Initiative.
We provide resources such as a Best Practices and a Carbon Calculator to help producers green their productions. We also partnered with all the major studios to create www.greenproductionguide.com which is a free green vendor database with over 2,000 vendors offering sustainable production solutions worldwide!"
Producer, Director and Visual Effects Supervisor (2001: A Space Odysee, Blade Runner)
"Trumbull Studios in Massachusetts is dedicated to being green as much as possible, including the use of LED lighting, solar power, and solar laptops. This is not just because our location has limited amperage and no three-phase, we believe we have a responsibility to our community and our planet to be a clean industry.
We are planning for digital photography in 3D 4K at 120 frames per second from remote and inaccessible locations that will not have available power. Solar is the way to go."
Dieter Kosslick, Director Berlin International Film Festival
„The Berlinale is already actively addressing the sustainability subject since years. We appreciate it very much that a growing number of filmmakers, among them this year‘s jury presiden Darren Aranofsky, is following green guidelines on set.“
Director of Photography (A Most Wanted Man)
‘I never have been told precisely what the rules are for shooting a green movie, but we are trying to do it. This is something new for me. Sometimes people overlight scenes at night. I don’t. If I can see with my own eyes, then it is enough for the film. In that sense I am a green DoP.’
Academy Award winner Jeremy Irons who stars in the Berlinale Competition entry The Night Train To Lisbon is a fan of source segregated recycling. „Especially in Germany you have done a lot for that. You are examplary in the matter of waste separation.“
The Hollywood actor travelled around the world to promote the environmntal documentary feature film Trashed by Candida Brady which deals with the global garbage problem: „We buy it, we bury it, we burn it and then we ignore it“, says Brady. „With Jeremy Irons as our guide, we discover what happens to the billion or so tons of waste that goes unaccounted for each year.“
Since the world premiere at the International Cannes Film Festival in 2012 Trashed picked up various nominations and awards at international festivals.