The sixth edition of the Deauville Green Awards brought together about 400 filmmakers and ecology experts who exchanged information on sustainable developments and innovations. At the two-day event, 370 commercials, corporate films and documentaries were presented in 14 competition categories. „What is new this year is that most of films are positive“, says Georges Pessis, Director of the Deauville Green Awards who has founded the festival together with Francois Morgant.
A promising approach is taken in Emmaüs – L’écologie est bien plus qu’une mode that is promoting products which have been remanufactured with recycled materials. This inspiring commercial won Jean-Charles Lavegie and Olivier d’Arfeuille the Grand Prix. The value of water is an issue in La bouche, c’est la vie for which Vincent Lorca received the trophy for the best corporate film. The Grand Prix for the best documentary went to Climat – Guerres – Migrations: Les liaisons by French filmmaker Christine Oberdoff who shows the complex coherences between climate, war and migration. Her film also received the Golden Green Award in the category „Fight and adapation to climate change“.
A Golden Green Award Aber was also awarded to German filmmaker Anne Thoma for her coporate film Gorilla Twins in Danger that she shot for the World Wildlife Fund.
What sustainable production and circular economy might look like is shown in the documentary Eine Welt ohne Müll by Angela Scheele that has been produced for the planet e series of German broadcaster ZDF. Entrepreneurs from all across Europe who are tired of the disposable society are breaking new ground. Following the cradle to cradle concept they are producing furnitures by using bulk garbage Prinzip and melt down plastic waste to create synthetic threads for the textile industry. The circular economy is also an issue in the documentary Expedition Amerique du sud: Les gardiens du temps by Geoffroy & Loic La Tullaye that won the Ecoprod Prize for sustainable film production.
Green film production was also an issue at the round table discussion Bringing our sustainability values into the production process in Deauville. Birgit Heidsiek, Publisher, Green Film Shooting, Catherine Puiseux, Ecoprod Founder and CSR Director, TF1 Group, Sophie Delorme, Co-Director France Télèvisions, and Laurence Lafiteau, Line Producer, CEO, Magala Production explained which best practices can be taken to bring down the carbon footprint of a film production. In France, Ecoprod provides various tools, best practice recommendations, training workshops as well as carbon calculators for film, TV and animation production.
In France, the development of innovative solutions is not only being supported in the film and media sector but also in other industries such as engery, cars and bio technology. "We have many films that are showing solutions", sums up Pessis, "which can help us to get a greener world."
“The time for half-measures and climate denial is over. Unless we move quickly away from fossil fuels, we’re going to destroy the air we breathe, the water we drink, the health of our children, grandchildren and future generations. If we’re going to avoid the worst of the impacts, then we’ve just got to act boldly. And we must act immediately."
Actor, Director, Producer, Environmentalist
"The media has a powerful role to play in the fight against climate change. Through films, television, and all media outlets, we must continue to deliver the message that solutions are out there and are happening now. We have to make it attractive for people to take action. Movies like Avatar, The Day After Tomorrow, and documentaries like Years of Living Dangerously, which I was proud to be a part of, have been very popular, reaching and inspiring millions of people. And I believe films in particular can really inspire and make people want to take action. It’s great to see some of my film-industry friends working with climate related organizations to push forward those messages."
„It‘s high time to reorganize film production in Germany in a ‚greener‘ and more sustainable way. So far, I am flabbergasted by how much our industry works in environmentally harmful ways.To this very day, it starts with until today one-sided print-outs of scripts, and then it continues with plastic bottles in production offices and lots of plastic waste with every catered meal, and it doesn‘t stop with the limousines that pull up to a red carpet.
For many years, people have sneered at me when I brought my own cup or I declined to eat cheap meat served on paper or plastic plates with plastic knives and forks. It would be great if the Green Shooting Card could change all that.“
Director (Ben X, Time of My Life)
„It’s absolutely great that filmmakers all over the world are trying to clean up their act, and are trying to film as sustainable as we possibly can. Still, I think we shouldn’t underestimate the incredible power of the moving image to also change the hearts and minds of people.
So, apart from trying to be more environmentally aware in our business, I think the big gain lies in how we might make everyone more environmentally aware. Yes, cinema can change the world.
I think filmmakers should start using the powerful weapon in our hands that is the camera.
Let’s not only try to do ‘less bad’. Let’s try to do right, and help drive the change that we all know needs to arrive.“
“We are living in a time in which we can’t afford to behave irresponsibly towards nature. The more important is it that film productions try to work as environmentally friendly as possible. A film team produces every day tons of garbage. I try to avoid using plastic cups on set, I bring my own cup, use ecofriendly cosmetics and avoid needless single rides.”
Photo ® Maddalena Arosio
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
“When we did Noah we knew we were making a film about the first steward of the earth, so we wanted to be good stewards ourselves. There’s so much waste on film sets. Because of groups like Earth Angel, we were able to change that a little bit.”
"As a TV and film producer I try to incorporate environmental storylines into my projects as much as possible. But it’s just as important, if not more, to ‚go green‘ behind the scenes! Therefore, I help run the Producers Guild of America’s Green Initiative.
We provide resources such as a Best Practices and a Carbon Calculator to help producers green their productions. We also partnered with all the major studios to create www.greenproductionguide.com which is a free green vendor database with over 2,000 vendors offering sustainable production solutions worldwide!"
Producer, Director and Visual Effects Supervisor (2001: A Space Odysee, Blade Runner)
"Trumbull Studios in Massachusetts is dedicated to being green as much as possible, including the use of LED lighting, solar power, and solar laptops. This is not just because our location has limited amperage and no three-phase, we believe we have a responsibility to our community and our planet to be a clean industry.
We are planning for digital photography in 3D 4K at 120 frames per second from remote and inaccessible locations that will not have available power. Solar is the way to go."
Dieter Kosslick, Director Berlin International Film Festival
„The Berlinale is already actively addressing the sustainability subject since years. We appreciate it very much that a growing number of filmmakers, among them this year‘s jury presiden Darren Aranofsky, is following green guidelines on set.“
Director of Photography (A Most Wanted Man)
‘I never have been told precisely what the rules are for shooting a green movie, but we are trying to do it. This is something new for me. Sometimes people overlight scenes at night. I don’t. If I can see with my own eyes, then it is enough for the film. In that sense I am a green DoP.’
Academy Award winner Jeremy Irons who stars in the Berlinale Competition entry The Night Train To Lisbon is a fan of source segregated recycling. „Especially in Germany you have done a lot for that. You are examplary in the matter of waste separation.“
The Hollywood actor travelled around the world to promote the environmntal documentary feature film Trashed by Candida Brady which deals with the global garbage problem: „We buy it, we bury it, we burn it and then we ignore it“, says Brady. „With Jeremy Irons as our guide, we discover what happens to the billion or so tons of waste that goes unaccounted for each year.“
Since the world premiere at the International Cannes Film Festival in 2012 Trashed picked up various nominations and awards at international festivals.