Green Glamour

No matter whether it’s Berlin, Vienna or Hollywood — glamourous film and media events are increasingly adapting sustainable approaches. This is about efficient use of energy, low-emission travel, sustainable procurement, and waste prevention. “Glamourous and sustainable at the same time — that’s not a contradiction”, declares Claudia Loewe, Managing Director of German Film Academy Production, who implements an environmentally-friendly event concept at the Lola Awards.


To reduce carbon emissions, the catering service did not serve meat dishes at the film gala in 2019. The Berlin Cuisine’s vegetarian and vegan menus not only cut carbon emissions by ten tons but these advanced food choices also generated headlines. There is no other issue filmmakers are as passionate about as the kind of food served on set or at a gala.


“The food industry is one of the biggest polluters of the environment, not only because we waste a lot of food but also because the over-production of animal products is a huge problem. It hurts nature enormously and it generates many greenhouse gases”, emphasizes the actress Lea van Acken. “The film industry, as a creative business, can also make an important contribution by minimizing its carbon footprint and by showing society that and how we want to live.”


Carnivores don’t have to pass up snacks at the German Film Awards because the Kreuzberg-based cult snack bar Curry 36 of- fers a vegan currywurst. “We still do too little for sustainability, and that includes me”, says German Film Academy President Ulrich Matthes. “It’s high time to take responsibility. This applies not only to the German Film Academy as an institution but also to each individual: What can I and should I do without in everyday life.”


The sustainability concept at the German Film Awards ranged from electric and hybrid vehicles for shuttle service and energy efficient lighting all the way to reusing decorative construction materials and upcycling the red carpet. The potted plants that were used at the event to green the photo wall were given away to guests. Thanks to these measures, the German Film Awards gala has already notched a great climate-friendly benchmark.


At the Golden Globe Awards in Hollywood, the stars were also served vegan dishes. “It was the first time I’ve ever eaten the food at this ceremony”, confesses Joaquin Phoenix, a confirmed vegan. The Joker star used his award speech to point out the dangerous health consequences of industrial meat production.




“We are coming to a point now where the evidence is irrefutable and undeniable. I think now consuming animal products is no longer just a personal choice. It is having a drastic and vast consequence on the rest of the world and all of us”, he sums up. “Sometimes we have to take that respon- sibility on ourselves and make changes and sacrifices in our own lives and hope that we can do that. We don’t have to take private jets to Palm Springs for the awards.”


Photos: © Toni Passig/Deutsche Filmakademie; HFPA

Leave a Reply

Your email address will not be published. Required fields are marked *