New innovations for green production

Ecoprod and Green Film Shooting present two online roundtables on new innovations for green production, which take place online as part of the Cannes Marché du Film. In the first session film technology experts will discuss if new technologies are always more sustainable. The use of energy-efficient LED lights is often recommended as a best practice. But are LED lights, in any case, more energy-efficient or can the use of a traditional HMI light sometimes be a better solution?

 

The state-of-the-art technology virtual production enables productions to create any kind of set in the studio, which reduces set decoration, mobility, and transportation to a minimum. But digital production requires saving huge amounts of data, which is energy intensive. Experienced film industry experts will discuss advanced technological applications and their real costs to the environment by considering their carbon footprint as well as their lifecycle assessment. The participants of the discussion incluse Olivier Marchetti, CEO Studio Provence, Benoît Ruiz from the French Workflowers, Nils Maier, Gaffer & CEO of the rental house Maier Bros and the Italian Producer & line producer Giovanni Pompeli from Kino produzioni .

 

In the second session, industry experts and film fund representatives will deal with the question what is (really) a green film? Ecological sustainability in film production is open to many different approaches. There are various methods and tools but no common standards or understandings, which raises the question of which criteria make a production green and how it can be certified as such.

 

Is it enough to simply measure the carbon footprint? What can be done to avoid greenwashing in film production? Does ecofriendly film production also require green storytelling? And what is about social responsibility? Film professionals and representatives from film funds will debate the differences and difficulties of defining a green production. The roundtable participants include
Ecoprod Coordinator Alissa Aubenque, Katharina Retzlaff from the German Federal Film Board,  Nevina Satta, CEO of Sardegna Film Commission, and Tomorrow director Cyril Dion who will present his new film Animal in the Cinema for Climate program in Cannes.

 

The roundtables will be moderated by Green Film Shooting Publisher Birgit Heidsiek. After 45 minutes discussion the audience can ask questions to the experts. The event take place online as part of the Cannes Marché du Film on July 13 from 11a.m. to 1 p.m.  and will be simultaneously streamed on  Facebook. Please RSVP here.

 

Photo: © GFS

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