Wales launches Green Cymru Challenge Fund

In Wales, Ffilm Cymru and Clwstwr teamed up for the Green Cymru Challenge Fund. As part of the wider Green Cymru program, the new multidisciplinary innovation fund will support the Welsh film industry to be more sustainable and make greener choices. Developed by Ffilm Cymru, the initiative aims to support screen sector professionals and companies in Wales to achieve net-zero carbon emissions by 2050.


“We have to prepare for the future now. Wales has a vibrant screen sector that is rapidly growing. We have to ensure that growth is sustainable from providing fair and inclusive work, to embedding excellent environmental practice”, says Pauline Burt, CEO of Ffilm Cymru Wales. “The Challenge Fund should connect expertise across sectors to collectively help us to better understand the challenges that the creative industries face in being greener and to advance practical solutions to adopt in our day-to-day work.”


The Green Cymru Challenge Fund will make available £75,000 in funding for individuals, organisations and collaborations across sectors – including media, academia, technology, transportation, energy, water and waste management – to research and develop new sustainable ways of working in film and TV. The deadline for applications  is August 20. After submitting an expression of interest, applicants will be invited to develop their ideas practically at Challenge Workshops, before completing a formal application. By November 2021, three successful teams will be awarded up to £25,000 each to develop and deliver their innovative projects.


“Green Cymru will help us realize our ambition to see Wales at the forefront of efforts to move media production towards net zero”, sums up Clwstwr Director, Professor Justin Lewis. “Clwstwr has already supported a number of green innovation projects in the creative sector, and this partnership allows us to create practical innovations that move us one step further towards a clean, green creative economy.”

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