Green conference in Poland

At the Planet Placement conference in Gdnynia, Poland, industry experts will discuss how feature films and documentary forms have the potential to help prepare humanity for the prospect of living on an increasingly uninhabitable planet. Films often depict pessimistic scenarios of the future. The conference intends to create a space for debate how can we influence individuals through the media so that their actions allow us to avoid such an outcome. Another key topic is the responsibly to produce audio-visual content sustainably.


The conference will introduce the Polish film sector to the activities carried out by the European Commission and aiming at reaching climate neutrality in the audiovisual industry, including the exchange of best practices and development of universal tools, green norms and future production standards. The event is one of the European Commission’s endeavours within the European Green Deal, which takes into account the enormous influence of the audio-visual industry the attitudes of Europeans towards climate change.


At the panel "Climate change as a theme for an audio-visual production. Popularity of environmental themes and the risk of greenwashing", Grzegorz Dukielski, Piotr Biedroń, Kaja Klimek, Leda Galanou, and Thanos Stavropoulos will discuss the importance of ecological issues in contemporary cinema. They will consider whether the awareness of climate change changes the expectations of viewers and prompts authors and producers to more often reach for topics related to the protection of the natural environment. Films on environmental issues and festival trends will be analyzed.


"Planet Placement – how to present climate content in audio-visual productions" is about guidelines for the presentation of ecological content in audiovisual productions. The panelists Genevieve Margrett, Zsófia Szemerédy, Birgit Heidsiek,and  Edwin Bendyk will consider how an appropriate appearance of the topic can translate into the attitudes of film and TV series viewers towards the climate change. They will tell you how to implement Planet Placement in an ethical dimension and where does the need to present positive patterns alongside messages related to environmental threats come from.


"Green filming versus production challenges. Climate awareness versus creativity and production limits" will take up the topic of cooperation as part of the realization trio scriptwriter-director-producer in the conditions of challenges related to the climate change.  Agnieszka Woszczyńska, Nevina Setta, Paulina Zacharek, Agnieszka  Kowalewska-Skowron, and Tomasz Morawskiwill talk about ecological scenarios and how the decision to produce ecologically influences the creative decisions related to the production of the film. The discussion will also be attended by representatives of the stop-motion animation sector, who develop rules for managing resources on film sets.


The panel session "Industry initiatives and streaming policies. Green filming as a regulatory framework" is about the tendency to self-regulate the market in sustainable production standards, which is the industry’s response to the climate change. The CSR policies of media giants will be analyzed. In the discussion, Davide Vaccaro, Monika Głowacka, Julia Tordai, and Birgit Heidsiekt will consider how market self-regulation affects the conditions of audiovisual production and expectations towards independent producers.


Illutration:  © Planet Placement

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