At the German-French culture channel ARTE, sustainability is not limited to program content. The development of software architecture for ARTE’s video library is aiming for efficient coding. “Ecological responsibility is among the five most important business objectives that we are striving for throughout the ARTE group by 2024”, states Marysabelle Cote, Managing and Administrative Director at ARTE. Thanks to the implementation of the ISO 50001 energy management system, the culture channel has been able to reduce its carbon emissions by 38 percent since 2013.
“Sustainability is also a criterion for investments as well as tenders for huge infrastructure projects in technology and production.” To code its video library, ARTE is using a new software
tool that monitors the level of energy consumption and its subsequent carbon footprint across the entire system. “Before, it was only possible to evaluate one part of a digital system — the server, the network, or the client”, says ARTE’s Chief Technology Officer Kemal Görgülü, who is in charge of broadcast IT, IT infrastructure, and the development of digital products.
In the ARTE video library, the value added by the software tool GreenFrame.io was tested over the course of nine months. “We integrated this tool into our code development and software release pipelines, which is called Continuous Integration (CI) and Continuous Deployment (CD).” The aim is to spot energy-consumptive programming code before its integration into the system in order to optimize it accordingly. The ongoing updates of system and browser software require the continuous adjustment of the video library’s programming code.
The efficiency of the software depends on how often images are reloaded, on which kind of JavaScript Library is used, and on which scripts are applied to various tracking mechanisms. “The more ads, overlays, and pop-ups on a website – which is not the case at ARTE – the worse the energy footprint, as when the browser has to constantly communicate with the server”, the ARTE CTO points out. In doing so, requests are sent to the server permanently, which then require corresponding processing. “We’re trying to combine energy efficiency and usability in our media library.
Every click has to be reactive, because the user expects something to happen immediately.” The dark design of ARTE’s video library also saves energy, because in some circumstances dark pixels on monitors don’t need to be lightened by electroluminescent diodes. Green IT is also playing a role in the renewal of ARTE’s production platform and classic broadcast transmission
infrastructure. The tender for the system will contain criteria based on the energy demand as well as on the source and durability of materials and machines.
It’s about editing stations whose color and reference monitors are running 24/7. Going forward with the use of data centers, ARTE also wants to address the sustainability aspects of energy
efficiency, the use of renewables, and certification by an eco label.
“The time for half-measures and climate denial is over. Unless we move quickly away from fossil fuels, we’re going to destroy the air we breathe, the water we drink, the health of our children, grandchildren and future generations. If we’re going to avoid the worst of the impacts, then we’ve just got to act boldly. And we must act immediately."
Robert Redford
Actor, Director, Producer, Environmentalist
"The media has a powerful role to play in the fight against climate change. Through films, television, and all media outlets, we must continue to deliver the message that solutions are out there and are happening now. We have to make it attractive for people to take action. Movies like Avatar, The Day After Tomorrow, and documentaries like Years of Living Dangerously, which I was proud to be a part of, have been very popular, reaching and inspiring millions of people. And I believe films in particular can really inspire and make people want to take action. It’s great to see some of my film-industry friends working with climate related organizations to push forward those messages."
„It‘s high time to reorganize film production in Germany in a ‚greener‘ and more sustainable way. So far, I am flabbergasted by how much our industry works in environmentally harmful ways.To this very day, it starts with until today one-sided print-outs of scripts, and then it continues with plastic bottles in production offices and lots of plastic waste with every catered meal, and it doesn‘t stop with the limousines that pull up to a red carpet.
For many years, people have sneered at me when I brought my own cup or I declined to eat cheap meat served on paper or plastic plates with plastic knives and forks. It would be great if the Green Shooting Card could change all that.“
Director (Ben X, Time of My Life)
„It’s absolutely great that filmmakers all over the world are trying to clean up their act, and are trying to film as sustainable as we possibly can. Still, I think we shouldn’t underestimate the incredible power of the moving image to also change the hearts and minds of people.
So, apart from trying to be more environmentally aware in our business, I think the big gain lies in how we might make everyone more environmentally aware. Yes, cinema can change the world.
I think filmmakers should start using the powerful weapon in our hands that is the camera.
Let’s not only try to do ‘less bad’. Let’s try to do right, and help drive the change that we all know needs to arrive.“
“We are living in a time in which we can’t afford to behave irresponsibly towards nature. The more important is it that film productions try to work as environmentally friendly as possible. A film team produces every day tons of garbage. I try to avoid using plastic cups on set, I bring my own cup, use ecofriendly cosmetics and avoid needless single rides.”
Photo ® Maddalena Arosio
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
“When we did Noah we knew we were making a film about the first steward of the earth, so we wanted to be good stewards ourselves. There’s so much waste on film sets. Because of groups like Earth Angel, we were able to change that a little bit.”
"As a TV and film producer I try to incorporate environmental storylines into my projects as much as possible. But it’s just as important, if not more, to ‚go green‘ behind the scenes! Therefore, I help run the Producers Guild of America’s Green Initiative.
We provide resources such as a Best Practices and a Carbon Calculator to help producers green their productions. We also partnered with all the major studios to create www.greenproductionguide.com which is a free green vendor database with over 2,000 vendors offering sustainable production solutions worldwide!"
‚Green screens excepted, we will do everything in our power to be as innovative as we can in order to make our production as green as possible.‘
Photo: (c) herbXfilm Dieter Mayr
Lars Jessen
Director (Fraktus, Dorfpunks, Am Tag als Bobby Ewing starb)
‘It is somewhat embarrassing that green filming is only now becoming an issue in our industry because there have long since been many possibilities to shoot more efficiently.
Technical innovations such as energy efficient lighting are as much a part of this as the awareness of every crew member.’
I do work with a company in the States called Sungevity that leases solar panels to homes. They figured out how to move forward environmentally and how to make it economically successful.
So that’s my small but steadfast global contribution. I think everybody doing a little bit is all that’s made any difference, ever.‘
Producer, Director and Visual Effects Supervisor (2001: A Space Odysee, Blade Runner)
"Trumbull Studios in Massachusetts is dedicated to being green as much as possible, including the use of LED lighting, solar power, and solar laptops. This is not just because our location has limited amperage and no three-phase, we believe we have a responsibility to our community and our planet to be a clean industry.
We are planning for digital photography in 3D 4K at 120 frames per second from remote and inaccessible locations that will not have available power. Solar is the way to go."
Dieter Kosslick, Director Berlin International Film Festival
„The Berlinale is already actively addressing the sustainability subject since years. We appreciate it very much that a growing number of filmmakers, among them this year‘s jury presiden Darren Aranofsky, is following green guidelines on set.“
Benoit Delhomme
Director of Photography (A Most Wanted Man)
‘I never have been told precisely what the rules are for shooting a green movie, but we are trying to do it. This is something new for me. Sometimes people overlight scenes at night. I don’t. If I can see with my own eyes, then it is enough for the film. In that sense I am a green DoP.’
Academy Award winner Jeremy Irons who stars in the Berlinale Competition entry The Night Train To Lisbon is a fan of source segregated recycling. „Especially in Germany you have done a lot for that. You are examplary in the matter of waste separation.“
The Hollywood actor travelled around the world to promote the environmntal documentary feature film Trashed by Candida Brady which deals with the global garbage problem: „We buy it, we bury it, we burn it and then we ignore it“, says Brady. „With Jeremy Irons as our guide, we discover what happens to the billion or so tons of waste that goes unaccounted for each year.“
Since the world premiere at the International Cannes Film Festival in 2012 Trashed picked up various nominations and awards at international festivals.
In the ARTE video library, the value added by the software tool GreenFrame.io was tested over the course of nine months. “We integrated this tool into our code development and software release pipelines, which is called Continuous Integration (CI) and Continuous Deployment (CD).” The aim is to spot energy-consumptive programming code before its integration into the system in order to optimize it accordingly. The ongoing updates of system and browser software require the continuous adjustment of the video library’s programming code.
Robert Redford
Arnold Schwarzenegger
Hannes Jaenicke
Nic Balthazar
Nadeshda Brennicke, Actress
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
Tim Bevan
Thekla Reuten
Rachael Joy
Nikola Rakocevi
Nadja Schildknecht
Michael Bully Herbig
Lars Jessen
Helen Hunt
Douglas Trumbull
Dieter Kosslick, Director Berlin International Film Festival
Benoit Delhomme
Jeremy Irons