For the first time, a seminar on green film production will take place in Finland. Managed by Creative Export Innovations in collaboration with the Finnish Film Foundation and Finnish Lapland Film Commission, the seminar will introduce Finnish filmmakers to the best practices of green film production.
Emellie O’Brien, Founder and CEO of Earth Angel, the leading sustainability consultancy servicing the film and television industry in the U.S., will speak about zero waste and emissions reductions strategies for motion pictures and network series. Her sustainability leadership on The Amazing Spider-Man 2 contributed to it being acclaimed as “the most eco-friendly blockbuster in Sony Pictures’ history.” With her New York-based company she also supervised the sustainable production of feature films such as Noah by Darren Aronofsky, The Post by Steven Spielberg as well as series such as Madam Secretary.
Birgit Heidsiek, Publisher and Editor-in-Chief of Green Film Shooting, will give an overview of sustainable initiatives an projects all across Europe. In the various countries and regions are different approaches taken to produce films more environmentally-friendly but the best practices and problems often remain the same. There is still a lack of awareness, willingness to change the well-known routines in the workflow as well as a lack of an infrastructure with energy-efficient solutions and sustainable services. In Germany, the Green Shooting Card has become a game changer that improved green film production.
“I am so excited to be able to bring Birgit and Emellie to Helsinki to help us start this very important conversation about green film shooting”, says Kati Nuora, CEO of Creative Export Innovations. .”When I attended their seminar during the Berlinale I was totally won over by their enthusiasm and deep knowledge about this super important subject. I cannot wait to introduce this topic to the Finnish film industry.”
The Finnish Lapland Film Commission will present the Code of Conduct, the first of its kind in Finland, at the Green Production workshop. “Sustainable production is an important topic in Lapland, where we have both unique natural locations and culture”, says Anna Niemelä, Film Commissioner, Finnish Lapland Film Commission. “Our Code of Conduct is intended as a guideline of good practices for all film, commercial and television productions working inside Lapland that may or will have significant impacts on a location.” The Code includes guidelines about filming in nature and in cities, depictions of community and culture, as well as recommendations for green and sustainable filming.
Meanwhile Kaisa Astikainen, the first sustainibility co-ordinator for a film production company in Finland, will talk about her experiences and work at Finnish production outfit Bufo.
And last but not least, it is also possible to operate cinemas in a sustainable way by managing energy more efficiently. Mervi Kemppinen will talk about what kind of actions are taken at Bio Rex Cinemas in Finland to reduce their carbon footprint.
Photos: ©Lapland Film Commission/ Earth Angel/ GFS/ MRP Matila Rohr Productions courtesy of Ailos Journey/ Creative EXport Innovations/ Finnish Film Foundation