Produced by students at the German film school “Konrad Wolf”, the commercial Last Minute by film student Johanna Ickert deals with the issue why people often take planes although they are aware of the fact that this is damaging the climate. The „climate-acceptable annual budget“ für consumption, living and mobility is about two tons CO2 per head. This amount is already exceeded by one single long-distance flight.
Inspired by the climate protection organization Atmosfair that compenates the greenhouse gas by renewable energy, the film student interviewed dozens of the air passengers why they fly. The most frequent reasons were included in the script. The commercial was shot with actors in the studio of the HFF “Konrad Wolf”. „At our school we work very intense to create exciting and entertaining audiovisual formats“,, says camera professor Peter Badel who mentored the project at the HFF, „that give access to climate knowledge and relevant subjects of sustainability.“
Atmosfair and Climate Media Factory supported the project as climate-scientific consultants. Atmosfair started a climate campaign at German airports at German airports with directors and actors such as Soenke Wortmann, Lisa Martinek or Mehmet Kurtulus who promote a freely climate protection fee so that the greenhouse gas will be compensated.