In celebration of Earth Day, the Motion Picture Association of America, Inc. (MPAA) announced that its member studios collectively prevented more than 19,000 tons of their studio sets and other solid waste from entering landfills in 2014. That figure accounts for a 75.5% diversion rate of the studios’ total solid waste from landfills.
Each year, the Solid Waste Task Force, a program forged between the MPAA and the Alliance of Motion Picture and Television Producers (AMPTP), compiles these figures as an important signifier of the industry’s commitment to environmentally friendly practices. This year’s diversion rate of 75.5% is the highest rate since the Solid Waste Task Force began recording the data more than 20 years ago. However, the total diversion rate only captures one part of the picture, as all of the MPAA’s member studios individually and voluntarily take on a wide-variety of green initiatives throughout the entire year.
“Our member studios are on the vanguard of practicing, promoting, and exploring new and innovative ways to better the environment through their own smart and thoughtful business practices”, emphasizes MPAA Chairman Chris Dodd. “I am especially proud that our industry also utilizes its platform as a global leader in storytelling to produce impactful movies and TV shows, raising awareness and inspiring action around the world for this critical issue.”