The fourth edition of the Deauville Green Awards attracted about 200 industry representatives who came to the classy spa in French Normandy. „We are running this festival“, states festival co-director George Pessis who founded the Deauville Green Awards in collaboration with Francois Morgant and Jean-Charles Pentecouteau, „because we want to show which ecological actions and sustainable developments are taken by businesses, organizations, local communities and governments.“
The Deauville Green Awards to which a record number of about 300 documentaries corporate films and public awareness spots from 30 countries was submitted, presented contributions on sustainable developments in various social sectors in 15 different categories. This included subjects such as climate change, energy, transport, agriculture as well as tourism and travelling or environment-friendly consumption. Last but not least foodwasting was also an issue. The partner country Austria presented the the last part of the docu series Wastecooking.
The Grand Prix for the best awareness film went to the German spot Power Saving Rocks! by Andreas Grassl that suggests consumers to use energy in a more efficient way.
Two Trophies were awarded to the German corporate film Edelhof1514 – Hausgemachte Köstlichkeiten in which Christoph and Heike Siegert provide an insight into sustainable fruit cultivation and production. Besides a Gold Totem in the category Agriculture and Green Economics the Hamburg-based filmt received the Ecoprod Special Prize for the sustainable production of their film. When shooting Edelhof1514 – Hausgemachte Köstlichkeiten, the team was guided by Best Practices. The shooting of the film took place at one location where they used all existing props and shot only with avaiable light. The catering came from the region and a part of it even from own production. The green prize was awarded by Ecoprod founder Catherine Puiseux, coordinator of French television TF1.
In order to inspire consumes to a more environment-friendly behaviour, Cyril Point and Francesco Zingales developed the App GreenApes that rewards green actions with discounts in stores that offer sustainable-produced products. On this green platform the users can discussand exhange information about any sustainable subject. At any action step, the emphasis is to motivate others to act green. Right now, the green app is only available for iPhones but shortly it will also follow for smartphones thar operate with Android. „We are also planning to present Green Apes in further languages“, reports Point.
Social media might also have a stronger impact at the Deauville Green Awards in the future. In addition to the jury, the festival directors consider that also the Facebook community can vote for its favoured film. „We will ask filmmakers and producers to publish their film descriptions on Facebook so that as many people as possible can vote for their films", expains Georges Pessis this viral campaign. "We will launch public prizes in order to generate bigger audiences for our festival films.“
“The time for half-measures and climate denial is over. Unless we move quickly away from fossil fuels, we’re going to destroy the air we breathe, the water we drink, the health of our children, grandchildren and future generations. If we’re going to avoid the worst of the impacts, then we’ve just got to act boldly. And we must act immediately."
Actor, Director, Producer, Environmentalist
"The media has a powerful role to play in the fight against climate change. Through films, television, and all media outlets, we must continue to deliver the message that solutions are out there and are happening now. We have to make it attractive for people to take action. Movies like Avatar, The Day After Tomorrow, and documentaries like Years of Living Dangerously, which I was proud to be a part of, have been very popular, reaching and inspiring millions of people. And I believe films in particular can really inspire and make people want to take action. It’s great to see some of my film-industry friends working with climate related organizations to push forward those messages."
„It‘s high time to reorganize film production in Germany in a ‚greener‘ and more sustainable way. So far, I am flabbergasted by how much our industry works in environmentally harmful ways.To this very day, it starts with until today one-sided print-outs of scripts, and then it continues with plastic bottles in production offices and lots of plastic waste with every catered meal, and it doesn‘t stop with the limousines that pull up to a red carpet.
For many years, people have sneered at me when I brought my own cup or I declined to eat cheap meat served on paper or plastic plates with plastic knives and forks. It would be great if the Green Shooting Card could change all that.“
Director (Ben X, Time of My Life)
„It’s absolutely great that filmmakers all over the world are trying to clean up their act, and are trying to film as sustainable as we possibly can. Still, I think we shouldn’t underestimate the incredible power of the moving image to also change the hearts and minds of people.
So, apart from trying to be more environmentally aware in our business, I think the big gain lies in how we might make everyone more environmentally aware. Yes, cinema can change the world.
I think filmmakers should start using the powerful weapon in our hands that is the camera.
Let’s not only try to do ‘less bad’. Let’s try to do right, and help drive the change that we all know needs to arrive.“
“We are living in a time in which we can’t afford to behave irresponsibly towards nature. The more important is it that film productions try to work as environmentally friendly as possible. A film team produces every day tons of garbage. I try to avoid using plastic cups on set, I bring my own cup, use ecofriendly cosmetics and avoid needless single rides.”
Photo ® Maddalena Arosio
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
“When we did Noah we knew we were making a film about the first steward of the earth, so we wanted to be good stewards ourselves. There’s so much waste on film sets. Because of groups like Earth Angel, we were able to change that a little bit.”
"As a TV and film producer I try to incorporate environmental storylines into my projects as much as possible. But it’s just as important, if not more, to ‚go green‘ behind the scenes! Therefore, I help run the Producers Guild of America’s Green Initiative.
We provide resources such as a Best Practices and a Carbon Calculator to help producers green their productions. We also partnered with all the major studios to create www.greenproductionguide.com which is a free green vendor database with over 2,000 vendors offering sustainable production solutions worldwide!"
Producer, Director and Visual Effects Supervisor (2001: A Space Odysee, Blade Runner)
"Trumbull Studios in Massachusetts is dedicated to being green as much as possible, including the use of LED lighting, solar power, and solar laptops. This is not just because our location has limited amperage and no three-phase, we believe we have a responsibility to our community and our planet to be a clean industry.
We are planning for digital photography in 3D 4K at 120 frames per second from remote and inaccessible locations that will not have available power. Solar is the way to go."
Dieter Kosslick, Director Berlin International Film Festival
„The Berlinale is already actively addressing the sustainability subject since years. We appreciate it very much that a growing number of filmmakers, among them this year‘s jury presiden Darren Aranofsky, is following green guidelines on set.“
Director of Photography (A Most Wanted Man)
‘I never have been told precisely what the rules are for shooting a green movie, but we are trying to do it. This is something new for me. Sometimes people overlight scenes at night. I don’t. If I can see with my own eyes, then it is enough for the film. In that sense I am a green DoP.’
Academy Award winner Jeremy Irons who stars in the Berlinale Competition entry The Night Train To Lisbon is a fan of source segregated recycling. „Especially in Germany you have done a lot for that. You are examplary in the matter of waste separation.“
The Hollywood actor travelled around the world to promote the environmntal documentary feature film Trashed by Candida Brady which deals with the global garbage problem: „We buy it, we bury it, we burn it and then we ignore it“, says Brady. „With Jeremy Irons as our guide, we discover what happens to the billion or so tons of waste that goes unaccounted for each year.“
Since the world premiere at the International Cannes Film Festival in 2012 Trashed picked up various nominations and awards at international festivals.