The sustainability strategy

With a powerful package of new measures, the Sardegna Film Commission (SFC) is strengthening the sustainability strategy it has been developing over the past few years. Among the feature films which are following the green protocol in Sardinia, the latest is Figlia Mia (Daughter of Mine) by Laura Bispuri, which is being presented at the 2018 Berlinale Competition.

 

“We want to reinforce our green identity”, emphasizes Nevina Satta, CEO of the Sardegna Film Commission, who sowed green seeds by first launching a Green Film Shooting Protocol for Project HEROES 202020 in 2015. The next step is to enhance the program with formal green certification from the Environmental Minister. In conjunction with the regional government employment agency, the Sardegna Film Commission Foundation is developing a training program for Eco Managers in the creative industries.

 

 

This ambitious sustainability strategy already includes significant incentives for the Sardegna Green Protocol in all SFC selective Cash Rebate Funds. “We will also strongly recommend it in the regional cultural fund guidelines”, stresses Nevina Satta. Furthermore, the SFC is going to launch a compensation program with the national park system and a new project related to the Sustainable Tourism Plan.

 

Figlia Mia by Italian Writer / Director Laura Bispuri is the most recent film to follow these best practices. This, her second feature film, starring Alba Rohrwacher and Valeria Golino, is a three-hundred-and-sixty degree reflection on motherhood. “Sardinia attracted her because of its powerful landscape”, recalls Marta Donzelli, Producer of the Rome-based production company Vivo Film. “The project was so embedded in the region that it was only natural to stick to green protocol.” Although it was Vivo Film’s first official green project, the producer always chose to take environmentally-friendly action. “We reduced the number of cars and trucks. Whenever possible, we avoided trailers that needed generators.” Instead, the production in most cases tied into available electrical sources.

 

Part of the process involved teaching crew members the awareness of how each single action can have an impact. “At the beginning of the shoot, we emailed all our crew members to advise them that we wanted to conduct a green production”, says the Producer. “We explained what this would entail and what we would be expecting from them.” When it came to waste management, it was a terrific benefit to have Sardinian crew members who were already familiar with the waste management system. “In a small town, people respect this.”

 

The local people also supported the production as service providers and as extras. “We made a deal with a local cook. He prepared meals with fresh, high-quality products.” Catering never served any pre-cooked or prepared meals in plastic. Even when the crew was working on location in open spaces, the cook would set up portable stoves so he could prepare meals right on the spot. During breaks, strawberries and watermelon, which are local fruits, were served instead of deserts or industrial snacks. “Most of the green actions are also intriguing from an economic point of view”, observes Marta Donzelli, “because they’re cost savers.”

Photos: © Chiara Caparella/ Sardegnya Film Commission, Illaria Constanzo, Valerio Bispuri

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