At the eleventh edition of the Deauville Green Awards, Green Film Shooting hosted a panel discussion on the latest eco-innovations in the audiovisual sector, ranging from green storytelling and development via production up to distribution via streaming.
The goal of Magali Payen, Founder of the On est prêt movement and the new production company Newtopia is to change the world through the stories and imageneries. She created the company in cooperation with Cyril Dion and Marion Coutillard in order to imagine how the world could look like in the best way knowing that we already crossed many planetary boundaries. "In what world can we live in in ten, twenty or thirty years", underlines the writer/producer Magali Payen.
Charles Drouin, CEO of French company Tulipes & Cie, advises and consults filmmakers to develop green storytelling but also to take eco-friendly measures behind the camera. "We launched a strategic plan for our company with the purpose to create useful and creative media to build a more sustainable and human world", says Charles Drouin.
French broadcaster TF1, one of the founding member of Ecoprod, takes action to reduce its carbon footprint. "At our headquarter we have reduced our electricity consumption by thirty percent since 2011", says CSR director Christelle Leroy.
As sustainability manager at Austrian Terra Mater Studios, Josepha Andras tries to train all inhouse producers and filmmakers. "It is important that we are all on the same page and knowing what we are doing." A useful tool for the film industry is the eco-innovation by Berlin-based start up betteries, which refurbishes used batteries from electric vehicles (EVs). “We give batteries from electric vehicles a second life", stresses Annika Hoenig, Head of Communication & Marketing at betteries AMPS GmbH.
The energy use on set is one of the main sources of carbon emissions of a film production. Instead of shooting every take it is possible in some cases to use stock footage. The French company Frames Dealers provides a platform with premium footage from personal projects, documentaries as well as feature film. "We are working with more than 150 filmmaker from all across the world", says Léa Morel, Head of production & General manager at Frame Dealers. The company helps producers if they need some establishing shots from the U.S. or can also work with local teams in order to shoot the material which is specifically required.
Getting greener is becoming a unique selling point, says Cédric Monnier, CEO, and Co-founder of French streaming platform Okast. "We use a lot of different providers from all across the world which means that we rely on an infrastructure that we don’t own", Cédric Monnier points out. "That means that we don’t control everything." Neverthelesss, Okast developed a method to encode the video a bit differently. "The quality of the video looks the same but the bandwidth is almost reduced by half of what we use in the industry. We still use hardware equipment and energy but we are going to use less and hope that it will continue to improve year by year."
“The time for half-measures and climate denial is over. Unless we move quickly away from fossil fuels, we’re going to destroy the air we breathe, the water we drink, the health of our children, grandchildren and future generations. If we’re going to avoid the worst of the impacts, then we’ve just got to act boldly. And we must act immediately."
Actor, Director, Producer, Environmentalist
"The media has a powerful role to play in the fight against climate change. Through films, television, and all media outlets, we must continue to deliver the message that solutions are out there and are happening now. We have to make it attractive for people to take action. Movies like Avatar, The Day After Tomorrow, and documentaries like Years of Living Dangerously, which I was proud to be a part of, have been very popular, reaching and inspiring millions of people. And I believe films in particular can really inspire and make people want to take action. It’s great to see some of my film-industry friends working with climate related organizations to push forward those messages."
„It‘s high time to reorganize film production in Germany in a ‚greener‘ and more sustainable way. So far, I am flabbergasted by how much our industry works in environmentally harmful ways.To this very day, it starts with until today one-sided print-outs of scripts, and then it continues with plastic bottles in production offices and lots of plastic waste with every catered meal, and it doesn‘t stop with the limousines that pull up to a red carpet.
For many years, people have sneered at me when I brought my own cup or I declined to eat cheap meat served on paper or plastic plates with plastic knives and forks. It would be great if the Green Shooting Card could change all that.“
Director (Ben X, Time of My Life)
„It’s absolutely great that filmmakers all over the world are trying to clean up their act, and are trying to film as sustainable as we possibly can. Still, I think we shouldn’t underestimate the incredible power of the moving image to also change the hearts and minds of people.
So, apart from trying to be more environmentally aware in our business, I think the big gain lies in how we might make everyone more environmentally aware. Yes, cinema can change the world.
I think filmmakers should start using the powerful weapon in our hands that is the camera.
Let’s not only try to do ‘less bad’. Let’s try to do right, and help drive the change that we all know needs to arrive.“
“We are living in a time in which we can’t afford to behave irresponsibly towards nature. The more important is it that film productions try to work as environmentally friendly as possible. A film team produces every day tons of garbage. I try to avoid using plastic cups on set, I bring my own cup, use ecofriendly cosmetics and avoid needless single rides.”
Photo ® Maddalena Arosio
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
“When we did Noah we knew we were making a film about the first steward of the earth, so we wanted to be good stewards ourselves. There’s so much waste on film sets. Because of groups like Earth Angel, we were able to change that a little bit.”
"As a TV and film producer I try to incorporate environmental storylines into my projects as much as possible. But it’s just as important, if not more, to ‚go green‘ behind the scenes! Therefore, I help run the Producers Guild of America’s Green Initiative.
We provide resources such as a Best Practices and a Carbon Calculator to help producers green their productions. We also partnered with all the major studios to create www.greenproductionguide.com which is a free green vendor database with over 2,000 vendors offering sustainable production solutions worldwide!"
Producer, Director and Visual Effects Supervisor (2001: A Space Odysee, Blade Runner)
"Trumbull Studios in Massachusetts is dedicated to being green as much as possible, including the use of LED lighting, solar power, and solar laptops. This is not just because our location has limited amperage and no three-phase, we believe we have a responsibility to our community and our planet to be a clean industry.
We are planning for digital photography in 3D 4K at 120 frames per second from remote and inaccessible locations that will not have available power. Solar is the way to go."
Dieter Kosslick, Director Berlin International Film Festival
„The Berlinale is already actively addressing the sustainability subject since years. We appreciate it very much that a growing number of filmmakers, among them this year‘s jury presiden Darren Aranofsky, is following green guidelines on set.“
Director of Photography (A Most Wanted Man)
‘I never have been told precisely what the rules are for shooting a green movie, but we are trying to do it. This is something new for me. Sometimes people overlight scenes at night. I don’t. If I can see with my own eyes, then it is enough for the film. In that sense I am a green DoP.’
Academy Award winner Jeremy Irons who stars in the Berlinale Competition entry The Night Train To Lisbon is a fan of source segregated recycling. „Especially in Germany you have done a lot for that. You are examplary in the matter of waste separation.“
The Hollywood actor travelled around the world to promote the environmntal documentary feature film Trashed by Candida Brady which deals with the global garbage problem: „We buy it, we bury it, we burn it and then we ignore it“, says Brady. „With Jeremy Irons as our guide, we discover what happens to the billion or so tons of waste that goes unaccounted for each year.“
Since the world premiere at the International Cannes Film Festival in 2012 Trashed picked up various nominations and awards at international festivals.