Green tips, tools, and techniques

The circular-economy principle of ‘Reduce, reuse, recycle’ can also be applied to post-production. The French organization Ecoprod teamed up with post-production companies to create a green guide with seventy measures that were identified for the eco-friendly design of post-production workflow. Post-production averages twelve percent of the total carbon footprint of an audio-visual production.

 

In digital post-production, creative and technical specialists – colorists, VFX artists, post and video engineers – are involved in various stages of workflow that require powerful workstations to transfer video and audio files in networked storage systems or to render them in high resolution in real time.

 

When it comes to film productions, the environmental impact of the entire chain from pre-production to post-production up to the release must be assessed. Part of it is the resource and energy consumption of the devices employed. According to a 2023 study published by the French Agency for Ecological Transition ADEME, 2.5 percent of all carbon emissions and 10 percent of all energy consumption result from the use of digital devices.

 

As in film production, all creative and technical teams can together develop a detailed roadmap for sustainable post-production during the preparatory phase. A post-production supervisor should be named in order to coordinate and communicate sustainable measures. The energy consumption of a project can be reduced, for example, during data transmission. This requires a discussion at an early stage to determine which data formats, resolutions, and compression rates will be used.

 

Moreover, the energy requirements and carbon footprint of the post-production equipment has to be established. Retrofitted devices can save resources because of their extended life span. During digital data management, workflows can be optimized by using local storage for large amount of data, which is preferable to cloud-based solutions that require heavy energy consumption. The choice of digital tools and programs also has an impact on energy consumption. Opensource tools, such as Blender for 3D, Krita for illustrations, and the free audio editor Audacity are recommended.

 

The Latvian director Gints Zilbalodis used the free animation software Blender for the production of his award-winning animated film Flow. “Blender has a huge advantage because it‘s linked to the real-time rendering software Eevee”, says Gints Zilbalodis. “Blender and Eevee allowed me to create many variants, to try different camera angels, and to render the shot quickly to see whether it works”.

 

Rendering 3D models requires a lot of processing power as well as energy, which can be reduced by reusing 3D models from earlier projects. The use of GPU-based rendering engines reduces the energy consumption of the rendering process because it takes
the load off the main processor. Dubbing, post-synchronization, foley, and subtitling can be resource-intensive if the sessions take place on different days. Remote solutions can help prevent unnecessary travel. At the beginning of each project, effective metadata management, indexing, and standardized naming conventions improve file searchability and reduce redundancy.

 

“There are many levers in post-production that can be pulled to reduce the industry’s carbon footprint”, says Alissa Aubenque, project manager at Ecoprod. “Our green guide shows which measures can be taken so that the production of visual effects, as well as the entire post-production pipeline, can be configured to reduce energy consumption and use of resources."

 

Photos: © Quantel, Flow/MFA+ Film

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