IBC, the global event for media, entertainment, and technology industries, is going to honor the highest achievements in technological innovation and social impact with the announcement of the finalists in the five IBC Innovation Awards categories for 2025: Content Creation, Content Distribution, Content Everywhere, Environment & Sustainability and Social Impact. The IBC Innovation Awards recognize the best in collaborative efforts to develop new solutions to real-world technical challenges and to address social and environmental issues. Green Film Shooting is among the finalists.
“We are very grateful indeed to our panel of judges for their wisdom and insight in choosing our shortlists as the standard of entries, from all around the globe, was so consistently high this year,” says Fergal Ringrose, Chair of the 2025 Innovation Awards Jury. “Innovation never sleeps, and this year we can clearly see an evolution away from technology lurches enforced by the COVID-19 pandemic period towards greater refinement of innovation across the electronic media content creation, distribution and consumption ecosystem, often driven by advancing AI, hybrid and cloud-enhanced workflows.”
Innovative technology is a driver in the Content Creation category. The finalists include an AI-based video remastering system for Korean terrestrial broadcaster MBC, an IP-based multiviewer editorial workflow for NBC Olympics’ gymnastics coverage at Paris 2024 as well as Deep Ocean: Kingdom of the Coelacanth, the world’s first-ever video footage of a group of coelacanths captured in 8K and 22.2 sound. It is produced by NHK Japan, in co-production with ZDF/ARTE and OceanX, in collaboration with CMMAI.
The amazing developments are ranging from Content Distribution of the Crunchyroll Anime Awards in Tokyo that went live to the global anime community combining dubbing studios and scalable live streaming up to new solutions for Content Everywhere as for example the SVT-AV1 software encoder that makes video streaming viable on low-end mobile devices and low-bandwidth networks.
Innovative inventions are presented in the Social Impact category with the global initiative Media Talent Manifesto that supports neurodivergent professionals in the media and broadcast sector. Developed in partnership with Rede Amazônica, SOUV from SNEWS enables newsrooms to receive real-time content from underserved regions through mobile contribution. Meanwhile the Mobile Justice app was developed with the American Civil Liberties Union. It enables citizens to document law enforcement encounters in real-time and upload evidence for review.
The finalists in the Environment & Sustainability category have a strong focus on energy efficient solutions. With the bi-color LED spotlight Evoke 5000B, Nanlux is showcasing its most powerful light. Thanks to its 5,000W power draw, it delivers a similar output to a 20,000W tungsten light. An energy-Efficient UHD Upscaling with NPU Acceleration for Sustainable IPTV Service is developed by Korea’s SK Telecom. It is serving 6.7 million subscribers while achieving 80% energy reduction and preventing 3,728 tons CO₂eq emissions annually.
Among the finalists is also the independent initiative Green Film Shooting, that presents innovative solutions in order to increase energy efficiency, save resources and cut carbon emissions since 2013. "We are very proud to be shortlisted for the IBC2025 Innovation Awards", says Birgit Heidsiek, CEO and Founder of Green Film Shooting. "It is a great honor to be among the finalists in a competition with these innovative global players."
The winners of the IBC2025 Innovation Awards will be presented on Sunday 14 September at 18.00 CEST on the main stage of the IBC Conference in the RAI Amsterdam.
“The time for half-measures and climate denial is over. Unless we move quickly away from fossil fuels, we’re going to destroy the air we breathe, the water we drink, the health of our children, grandchildren and future generations. If we’re going to avoid the worst of the impacts, then we’ve just got to act boldly. And we must act immediately."
Robert Redford
Actor, Director, Producer, Environmentalist
"The media has a powerful role to play in the fight against climate change. Through films, television, and all media outlets, we must continue to deliver the message that solutions are out there and are happening now. We have to make it attractive for people to take action. Movies like Avatar, The Day After Tomorrow, and documentaries like Years of Living Dangerously, which I was proud to be a part of, have been very popular, reaching and inspiring millions of people. And I believe films in particular can really inspire and make people want to take action. It’s great to see some of my film-industry friends working with climate related organizations to push forward those messages."
„It‘s high time to reorganize film production in Germany in a ‚greener‘ and more sustainable way. So far, I am flabbergasted by how much our industry works in environmentally harmful ways.To this very day, it starts with until today one-sided print-outs of scripts, and then it continues with plastic bottles in production offices and lots of plastic waste with every catered meal, and it doesn‘t stop with the limousines that pull up to a red carpet.
For many years, people have sneered at me when I brought my own cup or I declined to eat cheap meat served on paper or plastic plates with plastic knives and forks. It would be great if the Green Shooting Card could change all that.“
Director (Ben X, Time of My Life)
„It’s absolutely great that filmmakers all over the world are trying to clean up their act, and are trying to film as sustainable as we possibly can. Still, I think we shouldn’t underestimate the incredible power of the moving image to also change the hearts and minds of people.
So, apart from trying to be more environmentally aware in our business, I think the big gain lies in how we might make everyone more environmentally aware. Yes, cinema can change the world.
I think filmmakers should start using the powerful weapon in our hands that is the camera.
Let’s not only try to do ‘less bad’. Let’s try to do right, and help drive the change that we all know needs to arrive.“
“We are living in a time in which we can’t afford to behave irresponsibly towards nature. The more important is it that film productions try to work as environmentally friendly as possible. A film team produces every day tons of garbage. I try to avoid using plastic cups on set, I bring my own cup, use ecofriendly cosmetics and avoid needless single rides.”
Photo ® Maddalena Arosio
Darren Aronofsky, Director, Noah / Jury President, 65th Berlin International Film Festival
“When we did Noah we knew we were making a film about the first steward of the earth, so we wanted to be good stewards ourselves. There’s so much waste on film sets. Because of groups like Earth Angel, we were able to change that a little bit.”
"As a TV and film producer I try to incorporate environmental storylines into my projects as much as possible. But it’s just as important, if not more, to ‚go green‘ behind the scenes! Therefore, I help run the Producers Guild of America’s Green Initiative.
We provide resources such as a Best Practices and a Carbon Calculator to help producers green their productions. We also partnered with all the major studios to create www.greenproductionguide.com which is a free green vendor database with over 2,000 vendors offering sustainable production solutions worldwide!"
‚Green screens excepted, we will do everything in our power to be as innovative as we can in order to make our production as green as possible.‘
Photo: (c) herbXfilm Dieter Mayr
Lars Jessen
Director (Fraktus, Dorfpunks, Am Tag als Bobby Ewing starb)
‘It is somewhat embarrassing that green filming is only now becoming an issue in our industry because there have long since been many possibilities to shoot more efficiently.
Technical innovations such as energy efficient lighting are as much a part of this as the awareness of every crew member.’
I do work with a company in the States called Sungevity that leases solar panels to homes. They figured out how to move forward environmentally and how to make it economically successful.
So that’s my small but steadfast global contribution. I think everybody doing a little bit is all that’s made any difference, ever.‘
Producer, Director and Visual Effects Supervisor (2001: A Space Odysee, Blade Runner)
"Trumbull Studios in Massachusetts is dedicated to being green as much as possible, including the use of LED lighting, solar power, and solar laptops. This is not just because our location has limited amperage and no three-phase, we believe we have a responsibility to our community and our planet to be a clean industry.
We are planning for digital photography in 3D 4K at 120 frames per second from remote and inaccessible locations that will not have available power. Solar is the way to go."
Dieter Kosslick, Director Berlin International Film Festival
„The Berlinale is already actively addressing the sustainability subject since years. We appreciate it very much that a growing number of filmmakers, among them this year‘s jury presiden Darren Aranofsky, is following green guidelines on set.“
Benoit Delhomme
Director of Photography (A Most Wanted Man)
‘I never have been told precisely what the rules are for shooting a green movie, but we are trying to do it. This is something new for me. Sometimes people overlight scenes at night. I don’t. If I can see with my own eyes, then it is enough for the film. In that sense I am a green DoP.’
Academy Award winner Jeremy Irons who stars in the Berlinale Competition entry The Night Train To Lisbon is a fan of source segregated recycling. „Especially in Germany you have done a lot for that. You are examplary in the matter of waste separation.“
The Hollywood actor travelled around the world to promote the environmntal documentary feature film Trashed by Candida Brady which deals with the global garbage problem: „We buy it, we bury it, we burn it and then we ignore it“, says Brady. „With Jeremy Irons as our guide, we discover what happens to the billion or so tons of waste that goes unaccounted for each year.“
Since the world premiere at the International Cannes Film Festival in 2012 Trashed picked up various nominations and awards at international festivals.