The Carbon Film Quote initiative aims to reduce CO2 emissions resulting from the production of advertising films. Worldwide, the CO2 output from the 11,000 advertising films produced every year adds up to a total of 200,000 tons.
Now, Germany‘s largest advertising agency, BBDO Germany, aspires to change this. In cooperation with international scientists, BBDO Germany has created a complex yet easy to use software to calculate the carbon emissions for each part of a TV commercial production. The Film Carbon Quote allows the planning of CO2 effective production alternatives.
The global pilot project for the advertising film industry aims to contribute to the reduction of carbon emissions caused by the production of TV commercials; it intends to contribute transparency regarding the consequences for the climate as well as to offer an incentive for the development of innovative and sustainable production alternatives.