At the 71th Cannes Film Festival, Jury President Cate Blanchett wore the same Giorgio Armani gown at the opening ceremony that she had already shown when she received a Golden Globe as Best Actress for her role in Blue Jasmine in 2014. The two-time Academy Award-winning actress explains her decision: “From couture to T-shirts, landfills are filled with garments that have been unnecessarily discarded. Particularly in today’s climate, it seems willful and ridiculous that such beautiful garments are not cherished and reworn for a lifetime.”
Her stylist Elizabeth Stewart doesn’t see any reason not to re-wear a dress. “It’s not just couture gowns that take hundreds of hours to make but all clothes that are filling landfills. We need to get the word out to get rid of this ridiculous notion that dresses cannot be worn twice", says Stewart. "Beautiful clothes should last a lifetime."
At a jury photocall, Blanchett appeared in a pastel pink suit by Stella McCartney who designed a collection with eco-certified fabrics. The designer believes that the future of fashion is circular so that the clothes never end up as waste. The designer is working with materials such as non-leather alternatives, recycled nylon and is innovating new ways of creating silk.
In Hollywood, various actresses such as Meryl Streep, Natalie Portman and Emma Watson are supporting the green glamour by wearing sustainable/ethical fashion. Creative Director/Producer Livia Firth, wife of British actor Colin Firth, started the Green Carpet Challenge at the Golden Globes ceremony in 2010.