The Sustainability Strategy

The Mallorca Film Commission is initiating a comprehensive Green Film Shooting plan for the green transition of its audiovisual sector. The goal is to support film production companies, technical service providers, and rental houses in the transition toward sustainable production and the circular economy. “We’re pulling the green trigger in order to transform the audio-visual sector”, says Pedro Barbadillo, Head of the Mallorca Film Commission. Supported by a 2.15 M-euro grant from the EU’s Next Generation Fund, the Green Film Shooting Program’s broad scope will cover education and training, catering, waste reduction, renewable energy, transportation, and local agriculture.


Thanks to this initiative, eco-managers and green production assistants will be trained at film schools and universities of applied science in Mallorca, and online courses will teach the methods and techniques of sustainable production. The program will support catering companies to purchase reusable dishware; and production companies to transition their offices to renewables. Energy generation by photovoltaic and wind power to produce green hydrogen is part of Mallorca’s pilot program to green the transportation and mobility sectors. While electric cars will serve as passenger transportation for short hauls, hydrogen powered vehicles will be used for the long-haul transportation of heavy goods.


Unavoidable carbon emissions will be offset by the Film Food Forest project. “We’re encouraging local farmers to plant fruit trees by purchasing part of their harvest for catering”, explains Pedro Barbadillo. Sustainable arboriculture is essential for the survival of local agriculture because more than a million almond and olive trees on the island were destroyed by a fungus that came from abroad.


The Green Film Shooting plan’s next step, envisioned for 2024, is building a studio in a 14,000 square meter area in the industrial quarter of Marratxi just outside Palma, where film production companies are already located. Thanks to geothermic installations as well as a 4,000 square meter rooftop for photovoltaic and wind turbines, the studio will achieve energy self-sufficiency. The backlot will serve as a beach where productions can shoot. “Film shoots on the beach often can’t get a permit because the dunes are protected as conservation areas“, the Film Commissioner points out. “This has resulted in a 5.5 M-euro revenue loss. With a backlot beach, we can cover about seventy percent of the demand.”


Other key elements of the 12 M-euro studio project are a 1,200 square meter water studio, which will include an underwater basin, up to twelve meters deep, and a mixed reality studio with a huge LED wall. Media production on the island of Mallorca has more than tripled over the past five years. In order to set a benchmark for sustainability in film and audio-visual production, the Mallorca Film Commission will host its first Green Film Forum in 2023, where environmentally friendly strategies and solutions will be presented. “This four-day conference will focus on the exchange of technical innovations and their practical implementation“, says Pedro Barbadillo “We’re offering a sustainable platform for international production.”


Photos: © Silvia Acedo, Esterella Barbadillo/Mallorca Film Commission

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